Packaging can play a major role in helping you achieve that level of differentiation. The way you package your products can help catch the eye of new customers, and consistent branding will keep current customers around.
On the road again! It’s been over a year since we’ve been able to get out and walk the cold, hard “carpet” covered floors of such trade show mainstays as the Las Vegas Convention Center, the Javits Center in New York and my home base of McCormick Place in Chicago, just to name a few.
The 1990s introduced the World Wide Web and paved the way for online advertising with banner ads and targeted ad campaigns. In 1996, the year ColinKurtis was founded, total internet ad spending reached $267 million. [...]