As more food, beverage and nutrition companies embrace inbound marketing to generate more leads, creating an engaging lead nurturing campaign requires more strategy and creativity than ever before.
The subject line is arguably the most important part of email marketing. While the subject line can be your downfall if ineffective, it can also be a powerful tool to engage your audience.
Recently, there has been a shift towards healthier and more transparent labeling, with people looking for certain claims to ensure they're making the best choices to meet their wellness goals.
A case study is a great way to tell the story of an instance where a product, service or strategy solved a challenge and made a positive impact for a client.
At first glance, AI copywriting tools may seem shocking due to their speed and breadth of information. But keep in mind, unlike content created by living, breathing writers, nothing AI writes is completely original.
Whenever you’re on the internet searching for relevant information, you most likely see some sort of “fluff”—content that just seems to fill the space. It’s not unique, doesn’t take a fresh approach to the topic—and you feel like you’ve already read it somewhere else.
For B2B food & beverage brands, generating leads is essential for driving sales and growing your business. However, with so many different strategies and tactics available, it can be difficult to know where to focus your efforts.
There are pros and cons to working with a small agency; there are pros and cons to working with a large agency. And there’s a sweet spot in between with mid-sized marketing agencies.
Brand standards are exactly what they sound like: rules for how to portray your brand to customers and potential customers.
Check out the 5 global trends impacting the Vitamin, Mineral and Supplement (VMS) industry today.