Don’t Overlook These 7 Key Areas of Email Marketing

Email marketing is all about making connections with your customers and encouraging engagement with your brand. Here are some tips to help you improve the quality and success of your email campaigns. 1. Prioritize Your Subject Lines. First impressions matter. As the first piece of text that is read, the subject line is arguably the [...]

By | 2021-07-13T20:49:12+00:00 July 13th, 2021|Creative|0 Comments

Welcome Lydia to the CK Team

Lydia recently joined the ColinKurtis account management team as a Junior Copywriter. We wanted to get to know her a little better with a Q&A. What is your new role at ColinKurtis? I’m the new Junior Copywriter with ColinKurtis. I’ll be responsible for editing, revising, and proofing any copy before it’s submitted to a client. [...]

By | 2021-07-12T21:41:23+00:00 July 12th, 2021|Creative|0 Comments

How to Use a Discovery Session to Develop an Effective Marketing Plan

When annual planning season rolls around for B2B marketers, it can be hard to know where to start. Do you just make tweaks to last year’s plan? Do you start from scratch? The best place to start is with an effective discovery session. In this blog, we’ll review the most important components of an effective [...]

By | 2021-06-24T16:10:21+00:00 June 24th, 2021|Creative|0 Comments

How to Create the Perfect Infographic

Infographics have become one of the most popular ways to share information in the digital age. Creating an infographic that is eye-catching and attractive is essential for high audience engagement. As ColinKurtis Advertising is celebrating its 25th anniversary, our creative team created an infographic to show you what we’ve been up to as a food [...]

By | 2021-06-09T02:17:52+00:00 June 9th, 2021|Creative|0 Comments

5 Food & Beverage Trends to Watch

2020 was a year like no other. The pandemic halted activity around the globe and changed life for everyone. Businesses had to adapt to the difficulties COVID-19 brought and consumer behavior was significantly impacted as well. In the food and beverage industry, more consumers began cooking at home and demanding ingredients to support overall health. [...]

By | 2021-06-09T02:14:15+00:00 May 14th, 2021|Creative|0 Comments

25 Favorite Ads of All Time from an Ad Agency

The year was 1996. The world learned the Macarena. Judge Judy brought her no-nonsense attitude to our TV screens. Oprah launched her book club. The Spice Girls started a revolution. Baked Lay’s, Wendy’s Spicy Chicken Sandwich and ColinKurtis Advertising were born! Now it’s 2021, and ColinKurtis, a leading food and beverage marketing agency, is celebrating [...]

By | 2021-03-18T21:06:50+00:00 March 11th, 2021|Creative|0 Comments

Boosting Sales Productivity Through Sales Enablement

Did you know typical sales teams only spend about a third of their time interacting with prospects and customers? And another third of their time is often spent searching for sales materials or creating their own content. Equipping your sales team through sales enablement is a key element to freeing up your sales team's time [...]

By | 2021-03-18T21:09:57+00:00 March 4th, 2021|Creative|0 Comments

How to Create a B2B Social Media Strategy in the Food & Beverage Industry

Social media for a B2B company may sound intimidating and often people think it is “boring” — but B2B brands can have the same strong customer and employee advocates that a B2C brand might have. Sometimes less is more — you don’t need millions of followers to build brand awareness, engage a target audience or [...]

By | 2021-03-18T21:08:29+00:00 February 24th, 2021|Creative|0 Comments