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4 Alternative Marketing Strategies in 2020

In our current pandemic state, trade shows have been canceled across the world. Brands are missing those face-to-face connections and potentially missed opportunities. So how can brands reach new customers without in-person conferences? Well, as Ross famously shouted on FRIENDS, pivot, pivot, pivot — it’s time to look at alternative marketing strategies. via GIPHY Here’s [...]

By | 2020-05-28T20:41:47+00:00 May 28th, 2020|Creative|0 Comments

9 Web Trends You Need to Know in 2020

Nothing is more frustrating to an online customer than not being able to complete his or her goals on a company's website - everything from accessing information quickly to completing a sale with ease. Websites are continuously evolving to provide a better user experience (UX). Despite so many top brands providing a sub-par user experience, [...]

By | 2020-04-15T17:27:54+00:00 April 9th, 2020|Creative|0 Comments

Welcome Linda to the CKTeam

Linda, our food and beverage advertising agency's senior copywriter, joined the team in 2019. Here's our Q&A with her! What is your new role at ColinKurtis? I’m the new Senior Copywriter with ColinKurtis. Short answer: I write. I bring my marketing, branding and culinary background together to make creative briefs come to life. I also wordsmith and refine content to help clients shine.

By | 2020-03-31T01:24:50+00:00 March 31st, 2020|Creative|0 Comments

5 Tips to Work From Home

Companies are asking employees to work from home to practice social distancing. Virtual meetings and workspaces are essential. According to Cisco’s Webex, they have already seen 5.5 billion virtual meeting minutes and Microsoft saw its Team app up 500% amid China’s lockdown.  Our food and beverage marketing agency uses Slack and Trello to collaborate on [...]

By | 2020-03-18T21:34:48+00:00 March 18th, 2020|Creative|0 Comments

9 Marketing Podcasts We Love

Today, September 30th, is International Podcast Day! We asked the ColinKurtis team to recommend their favorite marketing-related podcasts⁠—what they listen to for new ideas, trends, and updates in the marketing world. Check out our compiled list below, and get listening!   General Marketing and Content Strategy Podcasts: a16z Podcast: https://a16z.com/podcasts/ The Content Strategy Podcast  https://www.contentstrategy.com/podcast The [...]

By | 2019-09-30T13:28:28+00:00 September 30th, 2019|Uncategorized|0 Comments

What Does User Experience Really Mean?

It’s all about putting yourself in your client’s place. What’s their point of view? What do they want? What do they need to know? Our client Powder Process-Solutions knew that their existing site did not provide an optimal user experience; it wasn’t responsive and had three distinct challenges: confusing navigation, an overwhelming amount of copy, [...]

By | 2019-01-24T22:34:26+00:00 January 24th, 2019|Uncategorized|0 Comments

How to Personalize Your Website for Several Target Audiences

Our client Trinidad Benham knew it was time to update and redesign their website to improve its functionality and responsiveness. Since the company serves customer audiences ranging from dry edible bean growers to retail category development managers to foodservice operators, the folks at Trinidad Benham wanted to create a better way to speak to and [...]

By | 2018-12-12T15:53:36+00:00 December 12th, 2018|Uncategorized|0 Comments

Did We Happen to Mention: Global Award-Winning Campaign?

When Kemin Food Technologies asked us to help convey a complex marketing message, we jumped at the chance, because we love nothing more than a real challenge. The message? Kemin helps manufacturers achieve the label claim goals that today’s consumers want to see—like non-GMO and gluten free—without sacrificing shelf life. The resulting “World of Claims” [...]

By | 2018-11-20T15:40:56+00:00 November 20th, 2018|Uncategorized|0 Comments