With 78% of Americans being vitamin users, you need to understand your segments of target audiences and how your ingredients add value and cater to their specific needs.
Storytelling has become a buzzword in B2C marketing. We’ve all seen advertisements that draw your attention and pull at your emotions—and they often work.
The global gummy vitamin market grew from $6.47B in 2022 to $7.13B in 2023. Of vitamin users, 41% prefer their supplements in gummy form, which is the second largest segment after 44% who prefer tablets.
From providing value-based options to delivering on the nutritional benefits modern consumers seek, Supply Side West 2023 featured numerous brands shaping the future of health and wellness.
In today's competitive business landscape, sales enablement has become a crucial aspect of driving success. The equation is simple: awareness plus informed decisions equals customer loyalty.
With an effective PR campaign, companies can build brand awareness and become thought leaders while effectively communicating with their target audience.
As the internet and digital media grow, marketers continue to innovate and new digital media trends evolve. These amazing new tools can be used right alongside your existing print marketing strategies.
Just as California’s mandate has supercharged demand for electric vehicles, the new California Food Safety Act may change the way the rest of the country looks at certain food ingredients.
At ColinKurtis, we’ve accomplished several product launches and have learned a few key copywriting tips that shaped the way our creative team approaches copywriting projects to this day.
Intentional spending means consumers are focusing their spending on purchases that align with their values, goals and needs. To draw consumers to your VMS brand, you must showcase how your ingredients play to consumer values and trends.