In our current pandemic state, trade shows have been canceled across the world. Brands are missing those face-to-face connections and potentially missed opportunities. So how can brands reach new customers without in-person conferences? Well, as Ross famously shouted on FRIENDS, pivot, pivot, pivot — it’s time to look at alternative marketing strategies. via GIPHY Here’s [...]
Nothing is more frustrating to an online customer than not being able to complete his or her goals on a company's website - everything from accessing information quickly to completing a sale with ease. Websites are continuously evolving to provide a better user experience (UX). Despite so many top brands providing a sub-par user experience, [...]
Meet an Account Director at ColinKurtis, a leading food and beverage marketing agency.
Linda, our food and beverage advertising agency's senior copywriter, joined the team in 2019. Here's our Q&A with her! What is your new role at ColinKurtis? I’m the new Senior Copywriter with ColinKurtis. Short answer: I write. I bring my marketing, branding and culinary background together to make creative briefs come to life. I also wordsmith and refine content to help clients shine.
Companies are asking employees to work from home to practice social distancing. Virtual meetings and workspaces are essential. According to Cisco’s Webex, they have already seen 5.5 billion virtual meeting minutes and Microsoft saw its Team app up 500% amid China’s lockdown. Our food and beverage marketing agency uses Slack and Trello to collaborate on [...]
Haylee joined our team in 2019, and we want to get to know her a little bit better. What is your new role at ColinKurtis? (job title and brief description) As a CK Project Coordinator I keep track of all the jobs by making sure the schedules run on the assigned timelines. I also make [...]
Today, September 30th, is International Podcast Day! We asked the ColinKurtis team to recommend their favorite marketing-related podcasts—what they listen to for new ideas, trends, and updates in the marketing world. Check out our compiled list below, and get listening! General Marketing and Content Strategy Podcasts: a16z Podcast: https://a16z.com/podcasts/ The Content Strategy Podcast https://www.contentstrategy.com/podcast The [...]
It’s all about putting yourself in your client’s place. What’s their point of view? What do they want? What do they need to know? Our client Powder Process-Solutions knew that their existing site did not provide an optimal user experience; it wasn’t responsive and had three distinct challenges: confusing navigation, an overwhelming amount of copy, [...]
Our client Trinidad Benham knew it was time to update and redesign their website to improve its functionality and responsiveness. Since the company serves customer audiences ranging from dry edible bean growers to retail category development managers to foodservice operators, the folks at Trinidad Benham wanted to create a better way to speak to and [...]
When Kemin Food Technologies asked us to help convey a complex marketing message, we jumped at the chance, because we love nothing more than a real challenge. The message? Kemin helps manufacturers achieve the label claim goals that today’s consumers want to see—like non-GMO and gluten free—without sacrificing shelf life. The resulting “World of Claims” [...]