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25 Ways Advertising Has Changed Since 1996

The 1990s introduced the World Wide Web and paved the way for online advertising with banner ads and targeted ad campaigns. In 1996, the year ColinKurtis was founded, total internet ad spending reached $267 million. Since then, advertising revenue has increased, technology has continued to develop, and advertising has not stopped evolving. To continue celebrating [...]

By | 2021-08-10T18:10:34+00:00 August 10th, 2021|Creative, Design|0 Comments

Don’t Overlook These 7 Key Areas of Email Marketing

Email marketing is all about making connections with your customers and encouraging engagement with your brand. Here are some tips to help you improve the quality and success of your email campaigns. 1. Prioritize Your Subject Lines. First impressions matter. As the first piece of text that is read, the subject line is arguably the [...]

By | 2021-07-13T20:49:12+00:00 July 13th, 2021|Creative|0 Comments

Welcome Lydia to the CK Team

Lydia recently joined the ColinKurtis account management team as a Junior Copywriter. We wanted to get to know her a little better with a Q&A. What is your new role at ColinKurtis? I’m the new Junior Copywriter with ColinKurtis. I’ll be responsible for editing, revising, and proofing any copy before it’s submitted to a client. [...]

By | 2021-07-12T21:41:23+00:00 July 12th, 2021|Creative|0 Comments

How to Use a Discovery Session to Develop an Effective Marketing Plan

When annual planning season rolls around for B2B marketers, it can be hard to know where to start. Do you just make tweaks to last year’s plan? Do you start from scratch? The best place to start is with an effective discovery session. In this blog, we’ll review the most important components of an effective [...]

By | 2021-09-17T21:52:55+00:00 June 24th, 2021|Creative|0 Comments

How to Create the Perfect Infographic

Infographics have become one of the most popular ways to share information in the digital age. Creating an infographic that is eye-catching and attractive is essential for high audience engagement. As ColinKurtis Advertising is celebrating its 25th anniversary, our creative team created an infographic to show you what we’ve been up to as a food [...]

By | 2021-06-09T02:17:52+00:00 June 9th, 2021|Creative|0 Comments

5 Food & Beverage Trends to Watch

2020 was a year like no other. The pandemic halted activity around the globe and changed life for everyone. Businesses had to adapt to the difficulties COVID-19 brought and consumer behavior was significantly impacted as well. In the food and beverage industry, more consumers began cooking at home and demanding ingredients to support overall health. [...]

By | 2021-06-09T02:14:15+00:00 May 14th, 2021|Creative|0 Comments

5 Best Practices for B2B Video Marketing

Video marketing offers a versatile way for businesses to reach their audience. From customer testimonials to how-tos, explainers, and more—the possibilities are virtually (or, should I say, digitally) endless when it comes to video. Not only can you do just about anything with them, but video is also reported to be a whopping 600 percent [...]

By | 2021-04-15T15:49:30+00:00 April 15th, 2021|Videos|0 Comments