3 Ways Going Dark on Social Can Affect Your Brand
It may seem easy to get lost in internet space or difficult to foster a digital presence, but “going dark” means many missed opportunities for brands.
Cold & Flu Season: Health & Wellness Consumer Trends
Understanding these winter season trends can help brands better align their marketing strategies with consumer needs, enhancing both engagement and sales during this critical period.
The Top 2025 Food, Beverage and Nutrition Trade Shows to Put on Your Calendar
Next year’s trade show lineup has excellent options for every area of interest—from snacks to nutraceuticals and everything in between. Check out some of our favorites!
Favorite Ads from ColinKurtis Advertising
Great ads have unique ways of capturing our attention. Sure, ads are selling you something, but these iconic brands know how to appeal to an idea that connects you to their product.
Key Questions to Ask Before Hiring a Marketing Agency
Choosing the right marketing agency is a crucial decision for any B2B business. Here are some key questions to ask to ensure your marketing agency will deliver on your expectations.
Let’s Talk About X: The Good, the Bad, and the Future of Twitter for Brands
With its unique blend of real-time conversation and brevity, X offers brands a distinct opportunity to engage with their audience. However, navigating this platform isn’t without its challenges.
Creating Unique Customer Testimonials & Case Studies
Case studies and testimonials are a great way to develop a story for a particular product, service or strategy by showing measurable results that support your key performance indicators (KPIs).
Trade Show Mistakes to Avoid
Trade shows can be a real game-changer for your business, providing opportunities to showcase your brand, connect with potential clients and gather valuable industry insights.
An Update on AI in Advertising
AI is changing fast, so what’s new in the AI space, and how can you leverage these advancements to stay ahead of the curve?
How is Marketing for VMS Different from Other Markets?
Marketing vitamins, minerals and supplements (VMS) has many parallels to marketing other types of products. But there are a few unique aspects of the industry that manufacturers should keep in mind including use claims and necessary disclaimers.