An Update on AI in Advertising
AI is changing fast, so what’s new in the AI space, and how can you leverage these advancements to stay ahead of the curve?
How is Marketing for VMS Different from Other Markets?
Marketing vitamins, minerals and supplements (VMS) has many parallels to marketing other types of products. But there are a few unique aspects of the industry that manufacturers should keep in mind including use claims and necessary disclaimers.
Developing an Effective Marketing Plan Using Discovery Sessions
Each year, ColinKurtis Advertising hosts discovery meetings to help us better understand our clients, their products, their brand, their marketing, and overall business goals so we can craft an effective, impactful marketing strategy.
Why Google Analytics is a Must-Have for B2B Food, Beverage & Nutrition Companies
In the competitive landscape of the B2B food and beverage industry, making data-driven decisions is essential for staying ahead. Whether you're optimizing your website, refining your content strategy or tracking the success of your marketing campaigns, Google Analytics offers critical insights that can help your business thrive. Here's why activating Google Analytics should be at [...]
How Your B2B PR Campaign Fits in Your Holistic Marketing Strategy
The essential 4 steps to develop a B2B PR campaign to supplement your holistic marketing strategy.
Don’t Just Take Our Word For It; See Our Client Results
Here at ColinKurtis, our clients saw growth across trade media, public relations and digital marketing efforts—exceeding industry benchmarks for breakthrough engagements.
Creating an Engaging B2B Social Media Strategy in Food, Beverage & Nutrition
ColinKurtis has pulled together a list of themes crucial to building social engagement for your food, beverage and nutrition brand.
Content Calendars and the Call for Creating Consistent Social Content
Creating consistent content for social media is important to maintain brand loyalty and gain interest of a consumer. Here are the steps to follow to ensure it is done effectively and professionally.
The Advantages of Partnering with a Mid-Sized Marketing Agency
Curious about mid sized agencies: what they are like, who they attract and opinions on working for mid-sized firms? Continue reading for more information.
How Digital Ads with Defined Goals & CTAs Pay Off in Leads
Capturing and retaining the attention of potential clients can be a real challenge, especially in the B2B food and beverage or nutritional product sectors. Let’s explore how setting defined goals and using strategic CTAs can transform your marketing efforts.