Linda, our food and beverage advertising agency's senior copywriter, joined the team in 2019. Here's our Q&A with her! What is your new role at ColinKurtis? I’m the new Senior Copywriter with ColinKurtis. Short answer: I write. I bring my marketing, branding and culinary background together to make creative briefs come to life. I also wordsmith and refine content to help clients shine.
Companies are asking employees to work from home to practice social distancing. Virtual meetings and workspaces are essential. According to Cisco’s Webex, they have already seen 5.5 billion virtual meeting minutes and Microsoft saw its Team app up 500% amid China’s lockdown. Our food and beverage marketing agency uses Slack and Trello to collaborate on [...]
Haylee joined our team in 2019, and we want to get to know her a little bit better. What is your new role at ColinKurtis? (job title and brief description) As a CK Project Coordinator I keep track of all the jobs by making sure the schedules run on the assigned timelines. I also make [...]
Today, September 30th, is International Podcast Day! We asked the ColinKurtis team to recommend their favorite marketing-related podcasts—what they listen to for new ideas, trends, and updates in the marketing world. Check out our compiled list below, and get listening! General Marketing and Content Strategy Podcasts: a16z Podcast: https://a16z.com/podcasts/ The Content Strategy Podcast https://www.contentstrategy.com/podcast The [...]
It’s all about putting yourself in your client’s place. What’s their point of view? What do they want? What do they need to know? Our client Powder Process-Solutions knew that their existing site did not provide an optimal user experience; it wasn’t responsive and had three distinct challenges: confusing navigation, an overwhelming amount of copy, [...]
Our client Trinidad Benham knew it was time to update and redesign their website to improve its functionality and responsiveness. Since the company serves customer audiences ranging from dry edible bean growers to retail category development managers to foodservice operators, the folks at Trinidad Benham wanted to create a better way to speak to and [...]
When Kemin Food Technologies asked us to help convey a complex marketing message, we jumped at the chance, because we love nothing more than a real challenge. The message? Kemin helps manufacturers achieve the label claim goals that today’s consumers want to see—like non-GMO and gluten free—without sacrificing shelf life. The resulting “World of Claims” [...]
Things have been pretty fast and furious around here, so we scheduled some time to strike out for an afternoon of bowling fun. But, then we got even busier and had to postpone our fun for a bit because, well...split happens! Our two teams went through a highly selective recruiting process: 1. They work here. [...]
Did you know that: social media, recipes, videos and blogs are the four strongest mediums today outside of TV? We did—so we used all four together in a dynamic campaign to create fun social media content that drove consumers to interact directly with our client’s brand, Campfire Marshmallows. Soft and fluffy Campfire Marshmallows enjoy a [...]
The day was warm, the beer was cold, and our spirits were high as our team headed out to enjoy a lively game of baseball at beautiful Miller Park in Milwaukee. When our summer company outing was over, we were refreshed, renewed, and ready to: pitch in, play through any injuries, and knock our work [...]
