What is a Brand Story? And Why Do You Need One?
A brand story is the foundation of your company’s marketing and communications. It outlines how—and why—you talk to your customers by sharing who you are as a brand.
Make the Most of Your Trade Show Investment with a Special Event
As attendees and exhibitors return to the trade show floor, there are more opportunities to invest in unique and memorable experiences that can foster relationships with new and existing customers, as well as key industry outlets.
Why Having a Brand Standards Guide is Important for Your Company
Brand standards are exactly what they sound like: rules for how to portray your brand to customers and potential customers.
VMS has Taken on New Meaning in Recent Years
Check out the 5 global trends impacting the Vitamin, Mineral and Supplement (VMS) industry today.
PR, Email Marketing, Website Optimization and More!
ColinKurtis can help deliver actionable solutions and drive results for your brand in PR, email marketing, website optimization and more.
Marketing Tips Vitamin, Mineral & Supplement Manufacturers Can’t Afford to Ignore
So you have amazing ingredients to offer customers in their vitamins, mineral and dietary supplement formulations—now how do you responsibly and effectively market them?
How 2023’s Top 5 Global Trends Impact Your F&B Marketing
From understanding the shift in generational buying power to taking advantage of the trends that will set you apart from your competitors, it’s crucial for any food and beverage company to deliver relevant and fresh content consistently.
5 Tips to Develop the Best B2B PR Strategy for Your Business
The most successful B2B PR strategies will clearly communicate their messaging, provide compelling insights and be targeted toward a relevant audience. Here are five tips to help develop a high-performing B2B PR strategy:
Your Guide to Launching a B2B Food & Beverage Brand on Social Media
Getting started on social media can seem overwhelming and intimidating, so here are 5 tips for launching your B2B food and beverage brand on social media. By having clear goals and proper funding, you can build a strong social media presence. It may not seem like social media has a strategy other than posting the [...]
Why Brands Need An “Always On” Approach
Here’s how you can develop a successful “Keep the Lights On” (KTLO) plan until you have the resources to work on new projects in the future.