A brand story is the foundation of your company’s marketing and communications. It outlines how—and why—you talk to your customers by sharing who you are as a brand.
As attendees and exhibitors return to the trade show floor, there are more opportunities to invest in unique and memorable experiences that can foster relationships with new and existing customers, as well as key industry outlets.
Brand standards are exactly what they sound like: rules for how to portray your brand to customers and potential customers.
Check out the 5 global trends impacting the Vitamin, Mineral and Supplement (VMS) industry today.
ColinKurtis can help deliver actionable solutions and drive results for your brand in PR, email marketing, website optimization and more.
So you have amazing ingredients to offer customers in their vitamins, mineral and dietary supplement formulations—now how do you responsibly and effectively market them?
From understanding the shift in generational buying power to taking advantage of the trends that will set you apart from your competitors, it’s crucial for any food and beverage company to deliver relevant and fresh content consistently.
The most successful B2B PR strategies will clearly communicate their messaging, provide compelling insights and be targeted toward a relevant audience. Here are five tips to help develop a high-performing B2B PR strategy:
Getting started on social media can seem overwhelming and intimidating, so here are 5 tips for launching your B2B food and beverage brand on social media. By having clear goals and proper funding, you can build a strong social media presence. It may not seem like social media has a strategy other than posting the [...]
Here’s how you can develop a successful “Keep the Lights On” (KTLO) plan until you have the resources to work on new projects in the future.