While storytelling is more common in B2C marketing, B2B brands can use storytelling elements to their advantage when working to differentiate themselves from their competitors.
Consumers’ ever-evolving perception of ingredients influences the types of foods, beverages and vitamin, mineral and supplement (VMS) products that enter the marketplace.
We’ve all heard the phrase: “work smarter, not harder.” When it comes to communicating with potential customers, drip campaigns might be the time-saving solution you need.
Partnering with an agency that acts as an extension of your team, you’ll find they focus on what’s most important: working in your brand's best interests.
In a B2B industry, we’re talking to a different audience who has decision-making powers in a business. And while many key stakeholders are also consumers outside of work, they’re searching for a professional, experienced and quality partner that can take their business to the next level.
Here are 5 key ways to tailor your company’s position through simple yet impactful messaging strategies.
Creating relevant and effective Google Ads campaigns for consumer food brands is one thing, but it's a whole different ball game when it comes to niche companies in the B2B industry.
LinkedIn was built for professionals and has gathered a community of over 774 million users. This makes it the perfect platform for your B2B food ingredient, food manufacturer or food equipment business.
We use content calendars to help our food ingredient, manufacturing and equipment brands stay organized. If you feel like you are always getting behind on projects, read these steps on how to build an effective content calendar.
Packaging can play a major role in helping you achieve that level of differentiation. The way you package your products can help catch the eye of new customers, and consistent branding will keep current customers around.