At ColinKurtis, we’ve accomplished several product launches and have learned a few key copywriting tips that shaped the way our creative team approaches copywriting projects to this day.
As more food, beverage and nutrition companies embrace inbound marketing to generate more leads, creating an engaging lead nurturing campaign requires more strategy and creativity than ever before.
The subject line is arguably the most important part of email marketing. While the subject line can be your downfall if ineffective, it can also be a powerful tool to engage your audience.
Recently, there has been a shift towards healthier and more transparent labeling, with people looking for certain claims to ensure they're making the best choices to meet their wellness goals.
A case study is a great way to tell the story of an instance where a product, service or strategy solved a challenge and made a positive impact for a client.
At first glance, AI copywriting tools may seem shocking due to their speed and breadth of information. But keep in mind, unlike content created by living, breathing writers, nothing AI writes is completely original.
Whenever you’re on the internet searching for relevant information, you most likely see some sort of “fluff”—content that just seems to fill the space. It’s not unique, doesn’t take a fresh approach to the topic—and you feel like you’ve already read it somewhere else.
Brand standards are exactly what they sound like: rules for how to portray your brand to customers and potential customers.
Here are 5 tips and tricks to get you started on improving your SEO copywriting process.
Monica has joined the ColinKurtis team as a Graphic Designer. We chatted with her to learn a little bit more!