Getting started on social media can seem overwhelming and intimidating, so here are 5 tips for launching your B2B food and beverage brand on social media. By having clear goals and proper funding, you can build a strong social media presence. It may not seem like social media has a strategy other than posting the [...]
Here’s how you can develop a successful “Keep the Lights On” (KTLO) plan until you have the resources to work on new projects in the future.
A discovery session with your clients is a necessary tool used by teams to learn more about your client, their brand, and how the website will be utilized by future users and potential leads.
Analytics tools allow you to identify where your users are located, which channels your users are coming from, how much time visitors spend on a page and so much more.
We’ve all heard the phrase: “work smarter, not harder.” When it comes to communicating with potential customers, drip campaigns might be the time-saving solution you need.
Creating relevant and effective Google Ads campaigns for consumer food brands is one thing, but it's a whole different ball game when it comes to niche companies in the B2B industry.
LinkedIn was built for professionals and has gathered a community of over 774 million users. This makes it the perfect platform for your B2B food ingredient, food manufacturer or food equipment business.
We use content calendars to help our food ingredient, manufacturing and equipment brands stay organized. If you feel like you are always getting behind on projects, read these steps on how to build an effective content calendar.
Learn more about the importance of influencer marketing and how you can make it work for your business.
The year was 1996. The world learned the Macarena. Judge Judy brought her no-nonsense attitude to our TV screens. Oprah launched her book club. The Spice Girls started a revolution. Baked Lay’s, Wendy’s Spicy Chicken Sandwich and ColinKurtis Advertising were born! Now it’s 2021, and ColinKurtis, a leading food and beverage marketing agency, is celebrating [...]
