In an ever-evolving landscape of consumer preferences, SupplySide West 2023 is expected to reveal the top three trends influencing what Americans put on their plates and in their shopping carts.
Posts by Valette
Recently, there has been a shift towards healthier and more transparent labeling, with people looking for certain claims to ensure they're making the best choices to meet their wellness goals.
This show can create invaluable networking opportunities to share your brand’s story, exchange ideas, and build industry connections that take your business to a new level.
IFT FIRST, the Annual Event and Conference hosted by the Institute of Food Technologists (IFT), showcased several emerging trends that are currently shaping the future of the food industry.
In an era where technology is king and individuals seek tailored solutions for their daily lives, it's no surprise that personalized daily vitamin packs have gained significant popularity.
A brand story is the foundation of your company’s marketing and communications. It outlines how—and why—you talk to your customers by sharing who you are as a brand.
Whenever you’re on the internet searching for relevant information, you most likely see some sort of “fluff”—content that just seems to fill the space. It’s not unique, doesn’t take a fresh approach to the topic—and you feel like you’ve already read it somewhere else.
As attendees and exhibitors return to the trade show floor, there are more opportunities to invest in unique and memorable experiences that can foster relationships with new and existing customers, as well as key industry outlets.
There are pros and cons to working with a small agency; there are pros and cons to working with a large agency. And there’s a sweet spot in between with mid-sized marketing agencies.
As more and more people become interested in taking control of their health and wellness, the demand for information on VMS has increased.