While storytelling is more common in B2C marketing, B2B brands can use storytelling elements to their advantage when working to differentiate themselves from their competitors.
Posts by Debra
In a B2B industry, we’re talking to a different audience who has decision-making powers in a business. And while many key stakeholders are also consumers outside of work, they’re searching for a professional, experienced and quality partner that can take their business to the next level.
We use content calendars to help our food ingredient, manufacturing and equipment brands stay organized. If you feel like you are always getting behind on projects, read these steps on how to build an effective content calendar.