Print Media Isn’t Dead; It’s Evolved: The B2C Guide
The popularity of physical newspapers, magazines and mail have declined with the rise of the internet, but traditional forms of print media can still be useful places to advertise.
Posts by Debra
Making the Case for Case Studies
A case study is a great way to tell the story of an instance where a product, service or strategy solved a challenge and made a positive impact for a client.
How AI Can Assist Your Copy and Content Writing
At first glance, AI copywriting tools may seem shocking due to their speed and breadth of information. But keep in mind, unlike content created by living, breathing writers, nothing AI writes is completely original.
Why Having a Brand Standards Guide is Important for Your Company
Brand standards are exactly what they sound like: rules for how to portray your brand to customers and potential customers.
Get the Most Out of Your Web Copy
Here are 5 tips and tricks to get you started on improving your SEO copywriting process.
5 Reasons Why Brand Storytelling is Crucial to Your Brand
While storytelling is more common in B2C marketing, B2B brands can use storytelling elements to their advantage when working to differentiate themselves from their competitors.
The Importance of Copywriting in the B2B Food & Beverage Industry
In a B2B industry, we’re talking to a different audience who has decision-making powers in a business. And while many key stakeholders are also consumers outside of work, they’re searching for a professional, experienced and quality partner that can take their business to the next level.
Why Every Food and Beverage Brand Needs a Brand Story
We use content calendars to help our food ingredient, manufacturing and equipment brands stay organized. If you feel like you are always getting behind on projects, read these steps on how to build an effective content calendar.