How to Select the Perfect Email Subject Line
The subject line is arguably the most important part of email marketing. While the subject line can be your downfall if ineffective, it can also be a powerful tool to engage your audience.
8 Top Label Claims Consumers Want in 2023
Recently, there has been a shift towards healthier and more transparent labeling, with people looking for certain claims to ensure they're making the best choices to meet their wellness goals.
Making the Case for Case Studies
A case study is a great way to tell the story of an instance where a product, service or strategy solved a challenge and made a positive impact for a client.
Maximize Your Trade Show Success Post-Natural Products Expo East
This show can create invaluable networking opportunities to share your brand’s story, exchange ideas, and build industry connections that take your business to a new level.
Breaking Boundaries in Food: The Unique Trends that Captivated IFT 2023
IFT FIRST, the Annual Event and Conference hosted by the Institute of Food Technologists (IFT), showcased several emerging trends that are currently shaping the future of the food industry.
The Rise of Personalized Vitamin Packs: Tailoring Health for the Individual
In an era where technology is king and individuals seek tailored solutions for their daily lives, it's no surprise that personalized daily vitamin packs have gained significant popularity.
What is a Brand Story? And Why Do You Need One?
A brand story is the foundation of your company’s marketing and communications. It outlines how—and why—you talk to your customers by sharing who you are as a brand.
A Turning Point in the World of Social Media
Due to how quickly the platform gained universal attention, Threads creates a turning point in the world of social media by capitalizing on the shift away from its competitor’s platform Twitter, which was recently rebranded to X.
How AI Can Assist Your Copy and Content Writing
At first glance, AI copywriting tools may seem shocking due to their speed and breadth of information. But keep in mind, unlike content created by living, breathing writers, nothing AI writes is completely original.
How to Successfully Navigate the AI Revolution
Whenever you’re on the internet searching for relevant information, you most likely see some sort of “fluff”—content that just seems to fill the space. It’s not unique, doesn’t take a fresh approach to the topic—and you feel like you’ve already read it somewhere else.