How ColinKurtis Advertising’s 2022 Results Can Impact Your Food, Beverage & Nutrition Brand
At ColinKurtis, we love our clients, and we love to see them reap the benefits of the marketing campaigns we develop together. Our team delivers actionable solutions that drive results on a variety of platforms: PR, email marketing, website optimization and more!
ColinKurtis media solutions manage when and how information about our clients’ brands are presented to the world. Our customer-built media strategies reach target audiences via relevant industry publications.
Our clients had a 124% increase in web traffic as a result of paid media placements.
When audiences learn about brands from a third party, such as industry publications, it builds credibility. Successful media placements are an important, effective way our clients generate leads.
Negotiating effective media campaigns is a critical tool—and publications love to work with our professionals!
Generating positive news coverage of your brand builds great brand awareness and can create a positive brand reputation.
Over 15 clients, we secured 120 interviews as a result of public relations efforts.
We secured these interviews for our clients through long-lasting relationships with editors and publishers. Our PR strategies awarded clients with relevant news stories that positioned them as industry thought leaders.
Mobile-Specific Web Traffic
During COVID-19, ColinKurtis clients in the B2B food & nutrition ingredients, equipment and manufacturing industries saw a huge spike in mobile web traffic, and this trend has continued. While some other industries had seen this leap to mobile in years prior, Gen Z is just starting to enter the food, beverage and nutrition industries’ workforce. This changing audience is what’s driving the increase in mobile web traffic. In response, the digital marketing experts at ColinKurtis are taking a mobile-first approach when optimizing clients’ sites.
With a mix of Google Analytics to best understand clients’ audiences and expert web development skills, we can ensure our clients are set up for success among their ever-changing audiences.
The new, young audience that drives mobile-specific web traffic is the same audience we want to engage with on social media.
Engagement is the goal for brands in the B2B food & beverage industry. Brands want to build awareness and stay top of mind. ColinKurtis helps our clients achieve this through engagement-worthy social media campaigns.
In 2022, our clients achieved a +170% increase in social media engagement.
Our targeted marketing campaigns and resulting engagement are how we connect brands with their target audience.
We tailor relevant email copy and design to target the right audiences and drive action. Our clients typically utilize the following formats:
- Drip campaigns
- Lead nurturing campaigns
Email marketing is critical to ColinKurtis’ clients because emails are effective in all stages of the customer journey. For example, emails can build brand awareness, capture new leads, enhance customer relations, generate sales and reward existing customer loyalty.
Our clients email campaigns achieved 11x higher open rates than industry benchmarks.
All these individual tactics are great, but we deliver the best results with integrated, strategic marketing. Integrated marketing is important to reach a wide audience. If a potential client doesn’t see one of your tactics, they might see another.
We encourage our clients to have a strong mix of three things:
- Owned channels like web, email and social media
- Paid channels such as Google Ads, LinkedIn Ads and some trade publications
- Earned media gained through PR strategy
Ensuring that there is strategy behind placements and KPIs is key to the success of any marketing program.
That’s a wrap on our 2022 highlights! At ColinKurtis Advertising, we and our clients had a great year—thanks to well-strategized, expertly-crafted marketing efforts.
The dedicated team at ColinKurtis can do the same for you. Let’s talk! contact Mitch Robinson at Mitch@colinkurtis.com or call 815-965-6657 EXT. 1, and see examples of our work here.
Blog post from:
Vice President, Digital Integration