Welcome Erin to the CK Team
Erin has joined the ColinKurtis team as a Copywriter & Content Marketer. We chatted with her to learn a little bit more!
Why Private Label and Co-Manufacturers Should Highlight Successes in Their Marketing Strategies
Partnering with an agency that acts as an extension of your team, you’ll find they focus on what’s most important: working in your brand's best interests.
Welcome Brian to the CK Team
Brian has joined the ColinKurtis team as a Digital Media Manager. We chatted with him to learn a little bit more!
The Top U.S. Food & Beverage Industry Trade Shows You Cannot Miss
Partnering with an agency that acts as an extension of your team, you’ll find they focus on what’s most important: working in your brand's best interests.
6 Best Practices for Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quantity and quality of website traffic to a web page or website from a search engine.
You’re back on the trade show floor…now what?
On the road again! It’s been over a year since we’ve been able to get out and walk the cold, hard “carpet” covered floors of such trade show mainstays as the Las Vegas Convention Center, the Javits Center in New York and my home base of McCormick Place in Chicago, just to name a few.
9 Marketing Podcasts We Love
Today, September 30th, is International Podcast Day! We asked the ColinKurtis team to recommend their favorite marketing-related podcasts—what they listen to for new ideas, trends, and updates in the marketing world. Check out our compiled list below, and get listening! General Marketing and Content Strategy Podcasts: a16z Podcast: https://a16z.com/podcasts/ The Content Strategy Podcast https://www.contentstrategy.com/podcast The [...]
What Does User Experience Really Mean?
It’s all about putting yourself in your client’s place. What’s their point of view? What do they want? What do they need to know? Our client Powder Process-Solutions knew that their existing site did not provide an optimal user experience; it wasn’t responsive and had three distinct challenges: confusing navigation, an overwhelming amount of copy, [...]
How to Personalize Your Website for Several Target Audiences
Our client Trinidad Benham knew it was time to update and redesign their website to improve its functionality and responsiveness. Since the company serves customer audiences ranging from dry edible bean growers to retail category development managers to foodservice operators, the folks at Trinidad Benham wanted to create a better way to speak to and [...]
Did We Happen to Mention: Global Award-Winning Campaign?
When Kemin Food Technologies asked us to help convey a complex marketing message, we jumped at the chance, because we love nothing more than a real challenge. The message? Kemin helps manufacturers achieve the label claim goals that today’s consumers want to see—like non-GMO and gluten free—without sacrificing shelf life. The resulting “World of Claims” [...]