Packaging can play a major role in helping you achieve that level of differentiation. The way you package your products can help catch the eye of new customers, and consistent branding will keep current customers around.
Websites are at the center of every business and, not surprisingly, at the center of lead generation. Nearly all of your marketing efforts should link back to your website.
The 1990s introduced the World Wide Web and paved the way for online advertising with banner ads and targeted ad campaigns. In 1996, the year ColinKurtis was founded, total internet ad spending reached $267 million. Since then, advertising revenue has increased, technology has continued to develop, and advertising has not stopped evolving. To continue celebrating [...]
Email marketing is all about making connections with your customers and encouraging engagement with your brand. Here are some tips to help you improve the quality and success of your email campaigns. 1. Prioritize Your Subject Lines. First impressions matter. As the first piece of text that is read, the subject line is arguably the [...]
Lydia recently joined the ColinKurtis account management team as a Junior Copywriter. We wanted to get to know her a little better with a Q&A. What is your new role at ColinKurtis? I’m the new Junior Copywriter with ColinKurtis. I’ll be responsible for editing, revising, and proofing any copy before it’s submitted to a client. [...]
When annual planning season rolls around for B2B marketers, it can be hard to know where to start. Do you just make tweaks to last year’s plan? Do you start from scratch? The best place to start is with an effective discovery session. In this blog, we’ll review the most important components of an effective [...]
While there is no one magic bullet to increase the effectiveness of your B2B marketing campaigns, this list gives an overview of a variety of tactics that you can implement to help your brand stand out in your market. By focusing on customer connections and creating approachable, personality-driven material, you can strengthen the impact of [...]
Infographics have become one of the most popular ways to share information in the digital age. Creating an infographic that is eye-catching and attractive is essential for high audience engagement. As ColinKurtis Advertising is celebrating its 25th anniversary, our creative team created an infographic to show you what we’ve been up to as a food [...]
2020 was a year like no other. The pandemic halted activity around the globe and changed life for everyone. Businesses had to adapt to the difficulties COVID-19 brought and consumer behavior was significantly impacted as well. In the food and beverage industry, more consumers began cooking at home and demanding ingredients to support overall health. [...]
The year was 1996. The world learned the Macarena. Judge Judy brought her no-nonsense attitude to our TV screens. Oprah launched her book club. The Spice Girls started a revolution. Baked Lay’s, Wendy’s Spicy Chicken Sandwich and ColinKurtis Advertising were born! Now it’s 2021, and ColinKurtis, a leading food and beverage marketing agency, is celebrating [...]
