Why Brands Need An “Always On” Approach
Here’s how you can develop a successful “Keep the Lights On” (KTLO) plan until you have the resources to work on new projects in the future.
Posts by Matt
Why a Successful Web Discovery Matters
A discovery session with your clients is a necessary tool used by teams to learn more about your client, their brand, and how the website will be utilized by future users and potential leads.
Answering The 6 Most Common Questions Regarding Digital Metrics
Analytics tools allow you to identify where your users are located, which channels your users are coming from, how much time visitors spend on a page and so much more.
9 Tips To Get Started on Your First Drip Campaign
We’ve all heard the phrase: “work smarter, not harder.” When it comes to communicating with potential customers, drip campaigns might be the time-saving solution you need.
How to Develop Google Ads for a Food Equipment Company
Creating relevant and effective Google Ads campaigns for consumer food brands is one thing, but it's a whole different ball game when it comes to niche companies in the B2B industry.
4 Reasons Your B2B Food Business Should be on LinkedIn
LinkedIn was built for professionals and has gathered a community of over 774 million users. This makes it the perfect platform for your B2B food ingredient, food manufacturer or food equipment business.
5 Steps to Building an Effective Content Calendar
We use content calendars to help our food ingredient, manufacturing and equipment brands stay organized. If you feel like you are always getting behind on projects, read these steps on how to build an effective content calendar.
Shake Up Your Digital Marketing Strategy: Tips to Engage with Nano & Micro-Influencers for CPG Brands
Learn more about the importance of influencer marketing and how you can make it work for your business.
25 Favorite Ads of All Time from an Ad Agency
The year was 1996. The world learned the Macarena. Judge Judy brought her no-nonsense attitude to our TV screens. Oprah launched her book club. The Spice Girls started a revolution. Baked Lay’s, Wendy’s Spicy Chicken Sandwich and ColinKurtis Advertising were born! Now it’s 2021, and ColinKurtis, a leading food and beverage marketing agency, is celebrating [...]
How to Create a B2B Social Media Strategy in the Food & Beverage Industry
Social media for a B2B company may sound intimidating and often people think it is “boring” — but B2B brands can have the same strong customer and employee advocates that a B2C brand might have. Sometimes less is more — you don’t need millions of followers to build brand awareness, engage a target audience or [...]