UL Prospector


UL PROSPECTOR ULProspector.com, a free online database, offers unparalleled access to technical data on suppliers’ products, and expertise in certification, validation, testing…you name it. Pretty smart, but unlike ColinKurtis, it was new to the food ingredient market. Since the product is strictly online, we knew we needed to reach [...]

Vapor Power


VAPOR POWER Vapor Power has been providing steam generation and earning a reputation as the premier designer and manufacturer of boilers, steam generators and liquid phase heaters for over a century. But in recent years, their marketing had lost some steam; that’s where we came in. Together, we developed [...]



Z-BURN Fitness One, creators of cutting-edge, results-driven fitness products, launched a revolutionary nighttime fat loss supplement, Z-BURN®. Since losing fat while you sleep is hard to believe, we knew the ad should reflect exactly how that worked. It also had to be eye-catching and different, in the crowded weight-loss [...]



ADM CLARISOY More protein? Sure. Clear protein? Wow! ADM’s CLARISOY™, the only line of transparent soy proteins, provide protein to nutritional beverages in a great-tasting way. We started at the beginning, before this innovative product even had a name, but we knew it needed to make its own statement. [...]



FIBERSOL (ADM/MATSUTANI) In 2009, the joint venture of Archer Daniels Midland and Matsutani America Inc. came to ColinKurtis with Fibersol, a revolutionary product whose brand felt disconnected without a unified voice. Through a rigorous process of research, conversation, evaluation and ideation, we found the voice and used it to [...]