Archer Daniels Midland Company (ADM) uses their Sweet SavvySM ingenuity and large ingredient portfolio to give food and beverage formulators and manufacturers an edge in a dynamic marketplace. We have been working closely with ADM to present a fresh and compelling sweetener story as exciting as their own portfolio developments. We’ve mixed up all the right ingredients—from key messaging statements, naming concepts and logo treatments to grass roots digital marketing and sales enablement materials—to make their business sweeter than ever. An industry white paper and webinar on today’s sugar reduction challenge highlighted their formulation expertise and further established ADM sweeteners as the go-to for sweetener solutions. Together, we’re creating some sweet, sweet success.