AAK, the experts in plant-based oils and fats, set out to help food ingredient customers succeed in their formulations. Their goal, to provide the differentiative and meaningful solutions customers are looking for, became a reality by creating actionable and compelling content.

ColinKurtis supported the Co-Development company in delivering digital-first ways customers could engage with the brand. With a fresh website and various assets added to AAK’s digital library, the results proved how successful a personalized and consistent strategy could be.

Social web traffic increased by a whopping 647%, and email blast engagements were up over 700%!

website | interactive brochures | google ads | linkedin | media & PR | direct mail | email newsletters | prototype cards | ad campaign | trade show booth | previous print ad campaign | previous digital ad campaign | logo design | collateral

landing page

new website

AAK Interactive Brochure example

interactive brochures

AAK google ads

google ads



media & PR

aak direct mail

direct mail

AAK enewsletters

email newsletters

prototype cards

prototype cards

ad examples

ad campaign

AAK booth rendering

trade show booth

AAK Print ad

previous print ad campaign

AAK special nutrition 2021

previous online ad campaign

AAK Golden Wax logo

logo design

Golden Wax plant-based wax brocure


Golden Wax booth

trade show booth