AAK is the world’s leading producer of high value-added specialty vegetable fats used as substitutes for dairy fat and cocoa butter, trans-free solutions in bakery and confectionery products, and even by the cosmetic industry. After working together on a project-to-project basis, we agreed to adopt a more strategic approach that would focus on a unified direction. We heard from marketing, R&D, division heads in other countries, and the company President to direct the vision, which will drive all other elements. The results include a new ad campaign and email program for the confectionery and bakery markets, the solutions tool BetterWithAAK.com, and a newly created trade show booth. We also created a new identity and collateral for AAK’s Golden Wax botanical-based waxes, another market segment that is posed for growth. ColinKurtis and AAK have actually grown together, and we couldn’t be more proud.

strategic plan | ad campaign | tradeshow booth | interactive design | email campaign | collateral | advertising | PR

aak direct mail

direct mail

AAK Print ad

ad campaign

AAK special nutrition 2021

online ads

AAK email campaign 2020

email newsletters

AAKtion Lab Baking & Making Everything Better Logo

logo design

AAK grand opening materials

event collateral (invite, email, program, travel guide)

AAK Print Ads with chocolate bars and chocolate cake

print ads

AAK solutions website screenshot

website design

AAK Baking Brochure with cakes

baking brochure

AAK Confectionery Brochure with chocolates

confectionery brochure

AAK Prototype Baking Cards

prototype cards

views of AAK booth at tradeshow

trade show booth

AAK booth banners with oils, pastries and chocolate candy

trade show banners

sales app

Golden Wax Botanical Wax Solutions logo

logo design

Golden Wax plant-based wax brocure


AAK Golden Wax Booth rendering example

trade show booth