Amelia Bay’s manufacturing technology captures the true essence and taste of brewed tea and coffee, but their brand didn’t reflect this. As the only vertically integrated brewed liquid tea provider in North America; their competition comes from powdered tea suppliers and flavor companies. We developed a 3-year strategic marketing plan to redefine the brand, communicating its true advantages, and more clearly identifying their position as the only real choice for real brewed liquid tea. An exceptional brand story set the wheels in motion. Industry white papers reinforced Amelia Bay’s expertise and thought leadership, and dynamic event sponsorships created more exposure. The results: clearly positive.
strategic plan | tagline | advertising | PR | media buying | white paper development | website | tradeshow booth | event sponsorship