Amelia Bay better tea is brewing logo

Clear, Consistent Branding for Positive Results

Amelia Bay

Amelia Bay’s manufacturing technology captures the true essence and taste of brewed tea and coffee, but their brand didn’t reflect this. As the only vertically integrated brewed liquid tea provider in North America; their competition comes from powdered tea suppliers and flavor companies. We developed a 3-year strategic marketing plan to redefine the brand, communicating its true advantages, and more clearly identifying their position as the only real choice for real brewed liquid tea. An exceptional brand story set the wheels in motion. Industry white papers reinforced Amelia Bay’s expertise and thought leadership, and dynamic event sponsorships created more exposure. The results: clearly positive.

strategic plan | tagline | advertising | PR | media buying  | white paper development | website | tradeshow booth | event sponsorship

AME web

website design

AME Drip Campaign

email drip campaign

Amelia Bay print and digital ad campaign assets

new ad campaign (print & online)

Amelia Bay print and online ads of tea bottles

print & online ads

Amelia Bay print ad with leaf made of tea

print ad

Amelia Bay Beverage Samples

beverage sampling IFT promo

Amelia Bay print and online ads of tea bottles

tradeshow booth