Just like our clients, we know that trade shows are an important way to connect—with new and existing customers, as well as new and dynamic ideas. Our private label customers will find that PLMA 2017 is once again a great resource for new ideas and opportunities, with over 1300 companies exhibiting. With so much to [...]
Sometimes when it seems like there is no time to ‘spare’, you’ve gotta make room for fun — so we headed out for an afternoon of bowling after our bi-annual team meeting. Hint: when the boss had considered going pro in his earlier life, you’re going to have some stiff competition. Luckily, there was beer…and [...]
The weather wasn’t the only heat being applied at IFT17 in Las Vegas—we brought some of our own to help our clients get effective results like these: 2 of our clients were featured in IFT17 trend videos Kemin Food Technologies in Label-Friendly Food Preservation ADM/Matsutani Fibersol in Fiber Our clients averaged 8 editorial meetings with industry publications [...]
or, HOW TO MAKE YOUR TRADE SHOW ACTUALLY PAY OFF We make sure everything works together. When we started working with AAK on their trade show plans for IFT16, we knew that every piece needed to fit together for the strongest outcome. Together, we achieved real RESULTS. Some of the highlights: Increased show leads significantly [...]
This statement may never be truer than it is at an industry trade show. Though trade shows are one of the most profitable business-to-business (B2B) media strategies, according to statista.com, they are also filled to the brim with businesses competing for your potential customer’s attention. So, it’s important to pick the right strategy and stand [...]
At ColinKurtis, we believe that every individual brings a certain skill set, a special talent, and a unique point of view to the process. We work diligently at working together every day so that each client and each project benefits from the sum of all our ‘parts’. Since we work so hard together, every once [...]
Wondering if social media can benefit your B2B business? The answer is YES. Up to 90% of the B2B buying process is taking place before the prospect even engages a salesperson*, so your brand needs to be seen early and often by your potential buyers. Where are those buyers looking? Online. 77% of B2B buyers [...]
Believe us—we know. When we set out for Arlington Park for a picture-perfect late summer day at the races, the future looked bright. On the way, we eagerly chatted about our varying levels of racing and betting experience. We purchased our programs, sipped on our refreshing beverages, had a few bites and got to work. [...]
At ColinKurtis, we know that your sales team and your potential customers are top priority—and that sales enablement means empowering your sales team. To make sure that marketing supports sales, all you have to do is ask all the right questions and give all the right answers. Here's a list to get you started on [...]
Marketing without measuring is wasting money. Do you know much your marketing is really worth? And, how much it is costing you? Without measuring and analyzing your marketing’s effectiveness, you won’t know whether it is extremely valuable or a misguided drain of resources. Marketing supports sales, but is measured differently. Marketing affects sales, but sales alone [...]
