THE FIRST IMPRESSION LASTS THE LONGEST

This statement may never be truer than it is at an industry trade show. Though trade shows are one of the most profitable business-to-business (B2B) media strategies, according to statista.com, they are also filled to the brim with businesses competing for your potential customer’s attention. So, it’s important to pick the right strategy and stand [...]

By | 2017-08-03T08:23:25+00:00 January 25th, 2017|Uncategorized|0 Comments

THE COMPANY THAT PLAYS TOGETHER, STAYS TOGETHER

At ColinKurtis, we believe that every individual brings a certain skill set, a special talent, and a unique point of view to the process. We work diligently at working together every day so that each client and each project benefits from the sum of all our ‘parts’. Since we work so hard together, every once [...]

By | 2017-08-03T08:23:26+00:00 December 2nd, 2016|Uncategorized|0 Comments

THERE MAY BE NO CRYING IN BASEBALL, BUT THERE CERTAINLY IS IN HORSE RACING

Believe us—we know. When we set out for Arlington Park for a picture-perfect late summer day at the races, the future looked bright. On the way, we eagerly chatted about our varying levels of racing and betting experience. We purchased our programs, sipped on our refreshing beverages, had a few bites and got to work. [...]

By | 2016-11-10T15:16:17+00:00 November 10th, 2016|Uncategorized|0 Comments

20 Ways to Measure Marketing Effectiveness

Marketing without measuring is wasting money. Do you know much your marketing is really worth? And, how much it is costing you? Without measuring and analyzing your marketing’s effectiveness, you won’t know whether it is extremely valuable or a misguided drain of resources. Marketing supports sales, but is measured differently. Marketing affects sales, but sales alone [...]

By | 2016-09-22T18:29:36+00:00 September 22nd, 2016|Uncategorized|0 Comments

20 Reasons to Create a Strategic Marketing Plan

If you're considering developing a new one—or wondering why you should even have one—ColinKurtis highlights 20 reasons to develop a strategic marketing plan that’s customized for your company. The end of 2016 is only a few short months away, and it’s time to look to the future. What does 2017 have in store for your [...]

By | 2017-08-03T08:23:28+00:00 August 24th, 2016|Uncategorized|0 Comments

20 Ways to a Better Trade Show OR How to Make Your Trade Show Actually Pay Off

At ColinKurtis, we’re gearing up for our favorite time of year: we call it IFT for short, but its full name is the Institute of Food Technologists Annual Meeting and Food Expo. Why are we so excited? Because IFT is the largest food ingredients show in the world. It features our food ingredient clients and [...]

By | 2017-08-03T08:23:29+00:00 June 23rd, 2016|Uncategorized|0 Comments

20 Ways Better Creative Makes You a Better Brand

  At ColinKurtis, we love great creative—and great strategy. To us, they are like bread and butter, we can’t talk about one without the other. We even lined one of our walls with, “Great strategy makes sense, great creative gets noticed, both get results.” That’s why we thought we’d share our “20 Ways Better Creative [...]

By | 2017-08-03T08:23:30+00:00 May 25th, 2016|Uncategorized|0 Comments