9 Marketing Podcasts We Love

Today, September 30th, is International Podcast Day! We asked the ColinKurtis team to recommend their favorite marketing-related podcasts⁠—what they listen to for new ideas, trends, and updates in the marketing world. Check out our compiled list below, and get listening!   General Marketing and Content Strategy Podcasts: a16z Podcast: https://a16z.com/podcasts/ The Content Strategy Podcast  https://www.contentstrategy.com/podcast The [...]

By | 2021-03-08T21:02:51+00:00 September 30th, 2019|Uncategorized|0 Comments

What Does User Experience Really Mean?

It’s all about putting yourself in your client’s place. What’s their point of view? What do they want? What do they need to know? Our client Powder Process-Solutions knew that their existing site did not provide an optimal user experience; it wasn’t responsive and had three distinct challenges: confusing navigation, an overwhelming amount of copy, [...]

By | 2019-01-24T22:34:26+00:00 January 24th, 2019|Uncategorized|0 Comments

How to Personalize Your Website for Several Target Audiences

Our client Trinidad Benham knew it was time to update and redesign their website to improve its functionality and responsiveness. Since the company serves customer audiences ranging from dry edible bean growers to retail category development managers to foodservice operators, the folks at Trinidad Benham wanted to create a better way to speak to and [...]

By | 2018-12-12T15:53:36+00:00 December 12th, 2018|Uncategorized|0 Comments

Did We Happen to Mention: Global Award-Winning Campaign?

When Kemin Food Technologies asked us to help convey a complex marketing message, we jumped at the chance, because we love nothing more than a real challenge. The message? Kemin helps manufacturers achieve the label claim goals that today’s consumers want to see—like non-GMO and gluten free—without sacrificing shelf life. The resulting “World of Claims” [...]

By | 2022-02-03T22:14:50+00:00 November 20th, 2018|Uncategorized|0 Comments

First We Blocked Off Some Spare Time, and Then Split Happened

Things have been pretty fast and furious around here, so we scheduled some time to strike out for an afternoon of bowling fun. But, then we got even busier and had to postpone our fun for a bit because, well...split happens! Our two teams went through a highly selective recruiting process: 1. They work here. [...]

By | 2022-02-02T22:14:51+00:00 October 30th, 2018|Uncategorized|0 Comments

S’More Personalization + S’More Family Fun = S’More Engagement

Did you know that: social media, recipes, videos and blogs are the four strongest mediums today outside of TV? We did—so we used all four together in a dynamic campaign to create fun social media content that drove consumers to interact directly with our client’s brand, Campfire Marshmallows. Soft and fluffy Campfire Marshmallows enjoy a [...]

By | 2018-10-11T13:35:50+00:00 October 11th, 2018|Uncategorized|0 Comments