If you're considering developing a new one—or wondering why you should even have one—ColinKurtis highlights 20 reasons to develop a strategic marketing plan that’s customized for your company. The end of 2016 is only a few short months away, and it’s time to look to the future. What does 2017 have in store for your [...]
Whether you’re in the market to build a new website from scratch, or looking to update and revamp your existing site, these tips can help make the process less painful. Getting started Think about what you want. Who is your target audience? What do you want your site to do? Don’t be afraid to bring [...]
At ColinKurtis, we’re gearing up for our favorite time of year: we call it IFT for short, but its full name is the Institute of Food Technologists Annual Meeting and Food Expo. Why are we so excited? Because IFT is the largest food ingredients show in the world. It features our food ingredient clients and [...]
At ColinKurtis, we love great creative—and great strategy. To us, they are like bread and butter, we can’t talk about one without the other. We even lined one of our walls with, “Great strategy makes sense, great creative gets noticed, both get results.” That’s why we thought we’d share our “20 Ways Better Creative [...]
This year's NRA Show is four days full of foodamentals, meeting and greeting, seeing what's new, tasting and testing. You’ll take every advantage of the opportunities to grow—trying out new equipment, learning about the latest trends, and collaborating with other pros. After all, you need to know a lot of things to run a successful business. [...]
Sure, you’ve wondered—and maybe you were afraid to ask. Do we need an agency? What could they do to help? What is it that they do, exactly? If you have ever wondered how an agency partner might truly help, we’ve got your answers. 20 Reasons to Have a Partner Agency (feel free to print this [...]
29 million Americans have posted pics of their food and drinks on social media while dining out* 5 million consumers check into hotels every day** With numbers like these, it’s easy to see that current foodservice opportunities are endless. This year’s Midwest Foodservice Expo, three-days long and filled with hundreds of exhibits, provides the [...]
20 years. 2 decades. 10,512,000 minutes. No matter how you look at it, 20 years is a long time, but 20 years in business—especially in today’s shifting marketplace—is quite a feat. So, forgive us for being a bit giddy about our 20-year anniversary; we know it’s a special occasion! Our story (the short version) Back [...]
Thank you for the most successful year in ColinKurtis Advertising history. We had gangbuster growth in 2015, thanks to our amazing clients and the increased roles and responsibilities they have given us. As a matter of fact, we’ve grown so much that we were beginning to burst at the seams! Therefore, we’re excited to announce [...]
You know the feeling; you proudly present the new sales collateral to your sales team, only to have it met with eye rolls, shrugs, and maybe even a snicker. You’ve worked so hard on it; what could be wrong? Chances are, the collateral you’d been toiling over wasn’t what your team really needs to communicate [...]
