Welcome Lorraine to the CK Team

Lorraine joined the CK team at the end of 2019, as a Key Account Strategist. We wanted to get to know her a little better with a Q&A!

What is you new role at ColinKurtis?

I’m the new Key Account Strategist, so I oversee strategy, story and the tactical plan, continually monitoring things to ensure the best work. Along the way I maintain sight of the holistic view of the business, while being mindful of flawless execution. I drive the annual business planning process to develop strategy, as well.

What part of your role do you enjoy most? 

I especially enjoy problem solving. This business is never boring since there’s always a new challenge on the horizon. I really enjoy meeting challenges head on and finding optimal solutions.

Can you tell us a little about your professional background?

I cut my teeth at Leo Burnett and was there for nearly ten years. I worked on brands like Samsonite, United Airlines, McDonald’s and P&G where I became a VP Account Director. From there, I went on to be the Account Lead at Ogilvy on Sears/Kenmore, and DDB, working on JCPenney and Safeway. Additionally, I’ve done international stints in Hong Kong and Singapore.

How do you enjoy spending your time outside the office?

I enjoy spending time with my family, running and traveling.

What did you want to be when you grew up (before you knew you would have a career in marketing)?

Interestingly, this is what I’ve wanted to do from an early age. I went to a photo shoot and knew that I absolutely wanted to be in advertising at the age of 12. I went on to major in advertising and my skills have evolved with the industry.




By | 2020-06-03T18:20:00+00:00 June 2nd, 2020|Creative|0 Comments

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