(May 3, 2023) Rockford, IL – ColinKurtis Advertising, a leading food industry agency specializing in strategic branding and communication solutions, recently announced the promotion of Leslie Daughtry to Director of Web Production. In her new role, Daughtry will lead the agency’s web process and direct the web team—both front-end and back-end—including web builds, web enhancements, web maintenance and hosting.
“We are thrilled to announce the promotion of Leslie to Director of Web Production,” said Matt Hensler, Vice President of Digital Integration, ColinKurtis Advertising. “She has been an instrumental part of the digital team at ColinKurtis for many years and has made tremendous contributions, from managing the web process to launching Campfire’s amazing social presence and developing recipes that are still top web hits. Leslie is a highly motivated, accomplished web marketing leader, and her 12 years of dedication to CK makes her the perfect fit for this new role.”
As Director of Web Production, Daughtry will collaborate with ColinKurtis’ creative, account, media/PR and other members of the digital team to ensure clients’ web services are managed and maintained with as little disruption as possible. She will guide the team and clients throughout the web journey, partnering with the Campaign Manager and Digital Integration Manager to ensure analytics and SEO needs are achieved. Leslie will also be responsible for managing the Front-End Developer and a Senior Web Developer and for the creation of comprehensive web strategies that tie various digital web properties together, leveraging testing, personalization and other tactics to create an immersive experience for users.
Leslie Daughtry has been a part of the ColinKurtis team since 2010, when she started as a graphic designer. Prior to joining ColinKurtis, Leslie served as the Marketing Director for Gruno’s Diamonds Rockford and Madison for three years. She also has experience in the farming industry, where she worked as Corporate Communications Manager for Woods Equipment Company. Daughtry earned a Bachelor of Science in Interactive Media with an emphasis in graphic design from Harding University.
For more information on ColinKurtis or to be inspired by some of the agency’s work, please visit http://www.colinkurtis.com.
About ColinKurtis Advertising
ColinKurtis Advertising, a Rockford, Illinois-based company, is a full-service advertising and design firm. The agency strives to provide both business-to-business and business-to-consumer clients with strategic marketing solutions delivered through solid creative direction and concise communication messaging.
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