(July 2015) Rockford, IL – ColinKurtis Advertising recently completed a long-term strategic marketing plan for AAK, one of the world’s leading producers of high value-adding specialty vegetable fats. This plan prioritizes marketing and communication goals and objectives for the AAK’s North American Division for the next three years.
Colin Kampmier, President, ColinKurtis Advertising said, “We have been working with AAK for several years on various marketing projects. As our relationship has evolved, so have AAK’s marketing needs. We are pleased to dive deeper into their business and help them address not only today’s needs, but solutions for their aggressive future growth. When a client allows us to partner in this fashion, it allows the ColinKurtis team to better analyze where they have been, where they want to go and a plan to get there. This plan covers communication for the next three years and addresses long-term strategic goals with a plan to prioritize these efforts. We are excited by this alliance and we look forward to AAK’s very bright future.”
Mark Becker, VP of Marketing and Sales for AAK North America added, “This is a very exciting time for AAK. We believe ColinKurtis is the right firm to help us grow into the future and we are committed to this three-year alliance.”
ColinKurtis’ process included discovery meetings to help evaluate AAK from both an internal and external vantage point; each business segment was analyzed, the target audience within each market dissected, and differentiators between each were created to help prioritize efforts. Once the plan was complete, ColinKurtis began work on the communication tools which include: updating brand standards, creative executions of print and online materials, media strategies for growth, a public relations plan that addresses established segments as well as growth into new segments, tradeshow recommendations, direct and indirect contact plans, a new micro website and enhanced online tools, and many other marketing tools–all tailored to carry out the strategic marketing plan.
“In today’s world, most customers do not have the internal marketing resources needed to execute something of this magnitude. ColinKurtis is always happy to partner with our customers, building stronger brands, increasing their awareness and ultimately achieving company’s sales goals and its success,” said Kampmier.