About admin

This author has not yet filled in any details.
So far admin has created 29 blog entries.

IT’S NOT HOW YOU BOWL, IT’S HOW YOU ROLL

Sometimes when it seems like there is no time to ‘spare’, you’ve gotta make room for fun—so we headed out for an afternoon of bowling after our bi-annual team meeting. Hint: when the boss had considered going pro in his earlier life, you’re going to have some stiff competition. Luckily, there was beer…and participation awards, [...]

By | 2017-07-21T14:40:31+00:00 July 21st, 2017|Uncategorized|0 Comments

ANOTHER YEAR, ANOTHER SUCCESSFUL IFT EXPO

The weather wasn’t the only heat being applied at IFT17 in Las Vegas—we brought some of our own to help our clients get effective results like these: 2 of our clients were featured in IFT17 trend videos Kemin Food Technologies in Label-Friendly Food Preservation  ADM/Matsutani Fibersol in Fiber Our clients averaged 8 editorial meetings with industry publications [...]

By | 2017-08-03T08:23:24+00:00 July 18th, 2017|Uncategorized|0 Comments

THE FIRST IMPRESSION LASTS THE LONGEST

This statement may never be truer than it is at an industry trade show. Though trade shows are one of the most profitable business-to-business (B2B) media strategies, according to statista.com, they are also filled to the brim with businesses competing for your potential customer’s attention. So, it’s important to pick the right strategy and stand [...]

By | 2017-08-03T08:23:25+00:00 January 25th, 2017|Uncategorized|0 Comments

THE COMPANY THAT PLAYS TOGETHER, STAYS TOGETHER

At ColinKurtis, we believe that every individual brings a certain skill set, a special talent, and a unique point of view to the process. We work diligently at working together every day so that each client and each project benefits from the sum of all our ‘parts’. Since we work so hard together, every once [...]

By | 2017-08-03T08:23:26+00:00 December 2nd, 2016|Uncategorized|0 Comments

THERE MAY BE NO CRYING IN BASEBALL, BUT THERE CERTAINLY IS IN HORSE RACING

Believe us—we know. When we set out for Arlington Park for a picture-perfect late summer day at the races, the future looked bright. On the way, we eagerly chatted about our varying levels of racing and betting experience. We purchased our programs, sipped on our refreshing beverages, had a few bites and got to work. [...]

By | 2016-11-10T15:16:17+00:00 November 10th, 2016|Uncategorized|0 Comments

20 Ways to Measure Marketing Effectiveness

Marketing without measuring is wasting money. Do you know much your marketing is really worth? And, how much it is costing you? Without measuring and analyzing your marketing’s effectiveness, you won’t know whether it is extremely valuable or a misguided drain of resources. Marketing supports sales, but is measured differently. Marketing affects sales, but sales alone [...]

By | 2016-09-22T18:29:36+00:00 September 22nd, 2016|Uncategorized|0 Comments

20 Reasons to Create a Strategic Marketing Plan

If you're considering developing a new one—or wondering why you should even have one—ColinKurtis highlights 20 reasons to develop a strategic marketing plan that’s customized for your company. The end of 2016 is only a few short months away, and it’s time to look to the future. What does 2017 have in store for your [...]

By | 2017-08-03T08:23:28+00:00 August 24th, 2016|Uncategorized|0 Comments