(January 17, 2023) Rockford, IL – ColinKurtis Advertising, a leading food industry agency specializing in strategic branding and communication solutions, recently announced Rita Siedlaczek has joined as Senior Account Director. In this role, Siedlaczek will oversee key accounts, helping the agency proactively manage and identify client needs while aiding business development opportunities.
“We are excited to have Rita Siedlaczek join the ColinKurtis team as Senior Account Director,” said Colin Kampmier, President, ColinKurtis Advertising. “Her enthusiastic, forward-thinking leadership and strategic marketing skill sets make her a fantastic addition to our dynamic team. Rita brings with her over thirty years of experience and expertise, driving strategic sales growth and brand visibility for various industry-leading corporations. We look forward to seeing Rita shine at ColinKurtis as she helps our clients attain their marketing goals.”
As Senior Account Director, Siedlaczek will serve ColinKurtis as a liaison between internal agency teams and clients. She is responsible for identifying a variety of ColinKurtis clients’ marketing goals and objectives, while leading the development of annual strategic marketing plans. She will ensure successful campaigns are achieved, helping measure and report campaign success while managing client expectations on a project-to-project basis. Her position is also responsible for assessing creative materials from a goal-oriented viewpoint, assisting in new business pitches as well as leading and managing other members of the account team.
Rita Siedlaczek joins ColinKurtis from Massive Medical Subrogation Specialists, where she served as the Executive Sales and Marketing Director. Prior to that, she served as the Regional Manager of the Patient & Family Experience and Patient & Family Centered Care at Beaumont Hospital. She also held leadership roles at DP+ (formerly Duffey Petrosky), an award-winning, Michigan-based, full-service marketing communications agency and MontAd, an advertising agency servicing local and national automotive aftermarket and retail clients. Siedlaczek earned a Bachelor of Arts in Marketing from Madonna University in Livonia, Michigan.
For more information on ColinKurtis or to be inspired by some of the agency’s work, please visit http://www.colinkurtis.com.
About ColinKurtis Advertising
ColinKurtis Advertising, a Rockford, Illinois-based company, is a full-service advertising and design firm. The agency strives to provide both business-to-business and business-to-consumer clients with strategic marketing solutions delivered through solid creative direction and concise communication messaging.