(Rockford, IL – March 7, 2024) – ColinKurtis Advertising, a leading food industry agency specializing in strategic branding and communication solutions, recently announced the promotion of Kristen Mattingly to Senior Account Director. In this role, Mattingly will oversee key accounts, helping the agency proactively manage and identify client needs while aiding business development opportunities.
“Kristen’s rise to the role of Senior Account Director is a testament to her exceptional talent, dedication and profound impact on both our clients and our company,” said Colin Kampmier, President, ColinKurtis Advertising. “Throughout Kristen’s almost five-year tenure, she played a pivot role in launching our sales enablement program, fostering collaboration between sales and marketing teams. These efforts have driven remarkable results for our clients and contributed to agency growth. Her promotion signifies not just recognition of past achievements but also a firm belief in her potential to shape the future of ColinKurtis and our clients.”
As Senior Account Director, Mattingly will serve ColinKurtis as a liaison between internal agency teams and clients, continuing to nurture invaluable client relationships within the food, beverage and nutrition industries. She is responsible for identifying a variety of ColinKurtis clients’ marketing goals and objectives, while leading the development of annual strategic marketing plans. She will utilize her unique blend of strategic insight, personal commitment and sales enablement expertise to ensure successful campaigns are achieved, helping measure and report campaign success while managing client expectations on a project-to-project basis. Her position is also responsible for assessing creative materials from a goal-oriented viewpoint, assisting in new business pitches as well as leading and supporting other members of the account team.
Mattingly has over twenty years of marketing experience, working with companies ranging from food and beverage ingredients, equipment, healthcare and SaaS throughout her career. During her tenure with ColinKurtis, she used her background in graphic and web design to develop and implement a successful sales enablement program and facilitated the development of foundational sales tools and training materials for numerous companies including a global Fortune 50 company. Kristen Mattingly graduated from the University of Illinois at Urbana-Champaign with a bachelor’s degree in graphic design. She is also Pragmatic Marketing and HubSpot certified.
For more information on ColinKurtis or to be inspired by some of the agency’s work, please visit http://www.colinkurtis.com.
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About ColinKurtis Advertising
ColinKurtis Advertising, a Rockford, Illinois-based company, is a full-service advertising and design firm. The agency strives to provide both business-to-business and business-to-consumer clients with strategic marketing solutions delivered through solid creative direction and concise communication messaging.
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