NURTURING A DYNAMIC WEBSITE AND EDM ENGAGEMENT
Over an intensive collaborative period, the ColinKurtis and Trinidad Benham teams worked together to create and develop a user-focused website design that would showcase all of Trinidad Benham’s product lines and services, and most importantly, provide an effective resource of relevant information for each target audience. The result is a responsive, user-friendly website with a clean and fresh modern look featuring beautiful custom photography that highlights Trinidad’s unique product offerings. The site introduces each audience to the solutions Trinidad provides to meet their business needs. Each target audience has a clearly identified path and the appropriate amount of relevant information desired by each customer group, including new product offerings, packaging information, market insights and much more.
At the same time, ColinKurtis created a template for the electronic direct mail campaign that allows for different key messages within each eblast and reflects the look and tone of the newly launched website, for a cohesive branding message. The templates and content vary for the two audience segments, general customers and grower partners, and utilize timely releases centered around key drivers such as seasonal offerings, trade shows, buying and growing seasons, and releases of industry reports.
Both the website and eblast campaign feature the personalization that is a key element in today’s marketing landscape—with rich content that is timely, relevant and valuable to visitors, strengthening the overall brand following and audience interactions.