Once our initial discovery took place, we started connecting the dots to create a comprehensive strategic marketing plan. Stucchi’s next great solution—the VEPHDL locking heavy-duty flat face coupler—was new to the market, so its product launch drove the process. New tradeshow booth graphics highlighted the benefits of the VEPHDL, ‘the next evolution of the best product on the market’, as well as several other key product lines. Our media and PR guru got to work designing a media campaign with an integrated approach using print, digital, eblasting, and a variety of tradeshow communication tools to reach multiple target audiences with a minimal investment. The new PR campaign started a dialogue with various targeted publications, reintroducing the brand, highlighting new products, and creating a successful event at a key tradeshow. A new VEPHDL microsite became the destination for interested customers, and a customized direct mail piece reinforced the connection Stucchi made with visitors to their tradeshow booth. New collateral is underway, as well as a responsive new website which will feature problem-solving tools and easy-to-find product information.