Finding the secret sauce for increasing brand awareness
A ColinKurtis Case Study
Sokol provides leading quality food manufacturing, including benchtop formulation and packaging. As a five-generation family business, Sokol is proud to have expanded their manufacturing and R&D facilities, developing successful and exceptional custom-made sauces that modern consumers love.
AMPLIFYING THE BRAND
With the COVID-19 pandemic causing the cancellation of industry trade shows, the brand needed to find innovative ways to help grow brand awareness. ColinKurtis developed a cost-effective way to achieve this and helped expand Sokol’s digital footprint throughout the food industry.
A DIP INTO GREAT PUBLICATIONS
Using paid trade media opportunities allowed Sokol to increase brand awareness among prospects they could not reach organically in a cost-effective or targeted manner. In addition, the ColinKurtis team helped amplify Sokol’s story through a PR campaign that led to coverage in multiple publications, including Food Business News and Storebrands.
SERVED WITH SUCCESS
Our plan called for developing a multi-faceted “Custom Solutions” campaign consisting of paid media, digital ads, PR, e-blasts, and a new landing page that would drive leads back to the sales team.
A series of exciting and educational e-newsletters covered a variety of company news items and industry trends and updates—and targeted both established and potential business partners, directing recipients to a new custom landing page. This dynamic web page delivered essential brand information while driving leads back to the sales team and initiating sales conversations about custom solutions. The results were astounding, with a 542% YOY increase in website users.
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