SERVED WITH SUCCESS
Our plan called for developing a multi-faceted “Custom Solutions” campaign consisting of paid media, digital ads, PR, e-blasts, and a new landing page that would drive leads back to the sales team.
A series of exciting and educational e-newsletters covered a variety of company news items and industry trends and updates—and targeted both established and potential business partners, directing recipients to a new custom landing page. This dynamic web page delivered essential brand information while driving leads back to the sales team and initiating sales conversations about custom solutions. The results were astounding, with a 542% YOY increase in website users.