ALL THE RIGHT MOVES — AND WHAT THEY’LL GET YOU
Through a rigorous process of conversation, evaluation, and ideation, we came up with a strategic plan that included: PR and media strategy, magazine advertisements, online ads, prototype mailings, and email blasts, along with a new website, well-crafted literature, and a larger tradeshow booth design.
Our plan called for Fibersol to find and promote a voice; the Fibersol division committed to the process and the investment, and those commitments paid off big with over 100% growth in sales and over 400% growth in revenue. This decision also positioned ColinKurtis as the go-to creative team for the Fibersol product division, who knows that we will shoot straight with them, make their needs our priorities, and do whatever we can to produce the results they need. And you know what? So do we.