DOING DOUBLE DUTY
Together, we set about creating the portal—assembling information and organizing content based on different types of information, including Fast Facts for info on the go, with more detailed resources based on research oriented and technical information.
Entries are tagged by: job function, content type, application, features and benefits, trends and marketing efforts. All of the resources are available to be copied and pasted into an email or a presentation, so the sales force can have exactly what they need when they need it. The portal also serves as the resource library for basic reference material, including sell sheets, and trend information and reference materials from credible 3rd party sources. To further support the sales team, regular emails are sent with messages about the month’s theme, current ad campaigns, and suggestions for sales topics.
So, how does the sales team like the portal? They love it! With loads of resources at their fingertips, and every one on the same page, they can focus on what’s truly important: their customers.