SEEING IS BELIEVING
Since the client recognized that “seeing the carts sells them,” 3-D renderings were ultimately developed and animated to show the working features of their most popular carts, which are rotated on the homepage of the CannonCarts site. Also, the homepage was thoughtfully designed so users could easily navigate to the areas of the site that were most relevant.
We also determined that potential customers needed the ability to determine whether a standard or a custom cart would fit their needs best. By entering information such as application, dimensions, and load, a database-driven tool allows them to determine what standard and customizable “build a cart” options are available for their specific needs.
The “build a cart” feature also became the basis for an app developed for Cannon’s sales staff to present cart options to their customers and email the information to receive quotes, adding ease and efficiency to the sales process.