BEFORE AND AFTER, INSIDE AND OUT
Campfire Marshmallows brand was feeling a bit stale, so our plan was to freshen it with a new look and feel. You might call it a marshmallow makeover. We focused on the fun and used the refreshed brand to reach targeted consumers, capitalizing on the special place marshmallows hold in the hearts and minds of the market.
Working side by side, we came up with a plan that included an identity refresh, brand and packaging standards, new product development, a new responsive website, online advertising, event sponsorships and a social media campaign that includes recipe contests, strategic blogger partners and recipe development.