Campfire Marshmallows Ghostbusters™ Launch
A ColinKurtis Case Study
Our client Doumak, Inc., the makers of Campfire® Marshmallows, had an exciting project to take on, their (and our!) first outing to create an officially licensed product—for a major Sony motion picture release, no less—the 2016 Ghostbusters™ reboot.
Doumak had navigated a variety of hurdles to score the coveted Ghostbusters™ marshmallow prize. Campfire offers many variations of their American favorite marshmallows, but this would be the first time they created something quite as supernatural as Slimer and Stay Puft Man.