ALL THE RIGHT ASSETS FOR JUST-THE-RIGHT RESULTS
Berner’s new owner quickly recognized that our deep, decade-long knowledge of the company would allow for a smooth transition, saving time and energy as they pursued new opportunities. As they set about investing in their 290,000 sq ft production facility expansion with a focus on beverages, it was important for their positioning and messaging to readjust and reflect this new focus. The marketplace needed to know that Berner is the go-to beverage manufacturer, with the ability to offer production levels that weren’t possible just a short time ago. Together, we got the word out, with a new ad campaign highlighting their expanded beverage capabilities, a brand-new responsive website focused on their unique offerings, and a newly designed tradeshow booth that reflects how Berner facilitates customer concepts from startup to store shelves. Targeted email blasts shared Berner’s expertise and quality commitment with existing and potential customers, and a new social media campaign helped spread the word about their expanded employment opportunities.