One Potato Two Potato is a seriously fun brand of great-tasting potato chips made from quality ingredients. The company approached us when it was ready to take this national brand to the next level in an expanding market by promoting its better-for-you, high-quality ingredients and interesting, innovative flavors. Together, ColinKurtis and One Potato Two Potato crafted the brand’s story to inform the look and feel of their new packaging and in turn, widen the brand’s appeal. Our initial package design concept strongly resonated with a consumer focus group, whose feedback was incorporated into the end product. The new packaging sports an updated color palette, appealing photography and elements of lighthearted design including custom ‘doodle’ illustrations that also serve to highlight label claims and the better-for-you ingredients and unique flavors in every bag. The result: a fresh and fun, dynamic design that helps One Potato Two Potato make its mark in a deliciously crowded marketplace—with a unique look that really stands out on store snack shelves.