A family favorite since 1917, Campfire Marshmallows were used in the first Rice Krispies treat! Today, ‘Original’ Campfire Marshmallows are used for snacking, baking, and crafting, so they needed a new approach. New product innovation revealed their marshmallows as more than just cooking ingredients. An innovative website focused on fun with marshmallows, creating a new user experience. Add a ramped-up social media campaign complete with guest bloggers, weekly Instagram and Facebook postings, and contests, and a ‘New Original Campfire’ was born. To coincide with the release of the new Ghostbusters movie, a targeted social media campaign featured Campfire’s exclusive Ghostbusters™ marshmallows, with a recipe contest, Slimer and Stay-Puft Man themed recipes, and lots of interaction with loyal fans, who couldn’t get enough of their favorite movie’s treats. Long live the Marshmallow King!

website | social media campaigns and management | packaging | tradeshow

doumak web page

digital ad campaign

100th anniversary logos

Ghostbusters marshmallows packaging

Ghostbusters webpage and social media

website design

s’mores kit packaging

birthday cake packaging

Campfire packaging family

red, white and blue roasters packaging

MallowBursts packaging