AAK

AAK is the world’s leading producer of high value-added specialty vegetable fats used as substitutes for dairy fat and cocoa butter, trans-free solutions in bakery and confectionery products, and even by the cosmetic industry. After working together on a project-to-project basis, we agreed to adopt a more strategic approach that would focus on a unified direction. We heard from marketing, R&D, division heads in other countries, and the company President to direct the vision, which will drive all other elements. The results include a new ad campaign and email program for the confectionery and bakery markets, the solutions tool BetterWithAAK.com, and a newly created trade show booth. We also created a new identity and collateral for AAK’s Golden Wax botanical-based waxes, another market segment that is posed for growth. ColinKurtis and AAK have actually grown together, and we couldn’t be more proud.

strategic plan | ad campaign | tradeshow booth | interactive design | email campaign | collateral | advertising | PR

logo design

event collateral (invite, email, program, travel guide)

print ads

website design

baking brochure

confectionery brochure

prototype cards

trade show booth

trade show banners

sales app

logo design

collateral

trade show booth