Tim recently joined the ColinKurtis team as a Senior Copywriter. We wanted to get to know him a little better with a Q&A.
What is your new role at ColinKurtis?
I put the “senior” in senior copywriter (I’m old). Okay, maybe not that old, but I have been doing this a while – three decades of crafting strategy-first creative that’s won some awards and pleased quite a few clients in the food and beverage arena.
What does a typical day look like?
I’m a night owl, so the mornings consist of numerous Monster Energy Drinks and Diet Cokes (followed by a quick defibrillation). I then delve into my day’s work, crafting copy and dreaming up the next big idea to help my clients break parity and boost their bottom line.
What part of your role do you enjoy the most?
I truly enjoy collaborating directly with the account team, the art and digital teams, and most of all, the clients. I find this is the most efficient (and enjoyable) way to ensure a successful end product. I also enjoy donning my strategy cap when writing – it’s never art for art’s sake. (Note: I do not have a literal “strategy cap”. I do wear a nice Packers one though.)
Can you tell us a little about your professional background?
I’ve been a copywriter and creative director for three decades at well-established mid-sized agencies in Milwaukee and Chicago, mostly dealing in the food and beverage industry. I’ve also had a number of children’s books published along with a humor book and a couple of films including the documentary, “The Eyes of Thailand.” The thing is, I like writing.
How do you enjoy spending your time outside the office?
Besides writing? I also like reading (history and philosophy buff) and am a bit of a cinephile (with lists of my top 50 favorite films for each decade). I enjoy spending time with my grown sons and my wife Diana, and am trying my best to stay fit with sojourns to the gym. I also do some volunteer tutoring for local refugee children.
What did you want to be when you grew up (before you knew you would have a career in marketing)?
I wanted to be a rodeo clown, but am afraid of horses and allergic to makeup. I also thought Town Crier would be a cool job, but it seems nobody’s looking for those anymore.
Learn more about the rest of our team here.