Vapor Power has been providing steam generation and earning a reputation as the premier designer and manufacturer of boilers, steam generators and liquid phase heaters for over a century. But in recent years, their marketing had lost some steam; that’s where we came in. Together, we developed a 2-year plan with a comprehensive approach to reaching their target audiences. The plan has lead to great success, and for the first time, a clearly defined brand image. As well as a website and collateral overhaul, web seminars for sales reps brought power to this respected brand.
strategic plan | website | collateral | media | PR