(November 2015) Rockford, IL – ColinKurtis Advertising announced the release of its latest marketing case study for one of the agency’s key accounts. It highlights Prinova, an Illinois-based food ingredient supplier that has grown to supply the world’s food and nutrition industries with high quality flavor and blending solutions. The case study discusses the company’s original marketing challenges and the path the agency took to overcome the challenges and continue to drive future Prinova success.
Colin Kampmier, President, ColinKurtis Advertising said, “When Prinova came to ColinKurtis for help, we all put our thinking caps on and became true partners in problem-solving. Our discovery days detailed the big picture and revealed the need for a strategic plan to get Prinova’s messaging on the same page. Many of their issues stemmed from having separate divisions that had become somewhat siloed, each with their own identity, and they lacked cross selling—missing opportunities to market to clients who have a variety of needs. A new company position was created to help the market’s perception change to Prinova to an overall solutions provider. The company’s website was in need of complete restructuring to better serve the overall brand image, and highlight the company’s new strategy, thus offering valuable tools to prospective customers who are searching for information. We also launched Prinova’s new message to the industry, an ad campaign titled ‘Start here, finish here’ that highlights the focused strategy. Now, Prinova is truly poised to optimize their position in the industry.”
For more information or to see the latest agency work, please visit, www.colinkurtis.com.