COLINKURTIS ADVERTISING RELEASES FIBERSOL CASE STUDY — YES VIRGINIA, YOU CAN ALIGN MARKETING AND SALES

(December 2015) Rockford, IL – ColinKurtis Advertising announced the release of a new marketing case study for one of the agency’s key accounts. It highlights the Fibersol brand, a line of soluble dietary fiber ingredients, which is supported by a joint venture (JV) between Archer Daniels Midland Company, Matsutani Chemical Industry Co., Ltd., and Matsutani America, Inc. The case study outlines the challenges the JV sales team faced working together to market Fibersol, and highlights the solution the agency created to optimize their marketing efforts and grow sales.

Colin Kampmier, President, ColinKurtis Advertising said, “We have been working with Fibersol for many years now and have joyfully watched the brand grow to its premier position in the food processing industry. The very purpose of marketing is to support sales—but getting the two to truly work together can be challenging for most companies. This is especially true when you consider a large sales team— and in this case, a joint venture with multiple sales teams. We had to find a solution so that everything and everyone was truly working hand-in-hand throughout the entire product sales cycle. The solution we created was a dynamic sales portal. This portal houses everything from product information, tech data, and the latest trend information, thus ensuring that the sales team has everything at their fingertips. The sales team couldn’t be happier with the portal. Now they can provide value to their current customers with frequent communication, and develop new accounts for future business.”

For more information or to see the latest agency work, please visit, www.colinkurtis.com.

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Be sure to check out the newly designed www.colinkurtis.com for more information. We think design+strategy=the perfect blend, so our new ColinKurtis website is a tasty mix filled with goodness, fresh case studies and news you can use. See how ColinKurtis has solved challenges and invigorated brands, what we have to offer and what makes us tick. You might find yourself a little inspired and informed.

Along with our new site, we are rolling out our blog for updates on what’s new in the world of branding. We’ll share items of interest and throw in a few tips and tricks, for good measure.

 

 

By | 2015-12-15T14:51:43+00:00 December 15th, 2015|0 Comments

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