(December 2015) Rockford, IL – ColinKurtis Advertising announced the release of a new marketing case study for one of the agency’s key accounts. It highlights the Fibersol brand, a line of soluble dietary fiber ingredients, which is supported by a joint venture (JV) between Archer Daniels Midland Company, Matsutani Chemical Industry Co., Ltd., and Matsutani America, Inc. The case study outlines the challenges the JV sales team faced working together to market Fibersol, and highlights the solution the agency created to optimize their marketing efforts and grow sales.
Colin Kampmier, President, ColinKurtis Advertising said, “We have been working with Fibersol for many years now and have joyfully watched the brand grow to its premier position in the food processing industry. The very purpose of marketing is to support sales—but getting the two to truly work together can be challenging for most companies. This is especially true when you consider a large sales team— and in this case, a joint venture with multiple sales teams. We had to find a solution so that everything and everyone was truly working hand-in-hand throughout the entire product sales cycle. The solution we created was a dynamic sales portal. This portal houses everything from product information, tech data, and the latest trend information, thus ensuring that the sales team has everything at their fingertips. The sales team couldn’t be happier with the portal. Now they can provide value to their current customers with frequent communication, and develop new accounts for future business.”
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