(March 2018) Rockford, IL – ColinKurtis Advertising, a leading food industry agency specializing in strategic branding and communication solutions, announced several new additions to the agency’s digital team. Alicia Ragaller has joined as SEO Specialist and Michael Hopkins is Web Developer for the marketing and design firm.
“Digital marketing has never been more important,” said Colin Kampmier, President, ColinKurtis Advertising. “And as digital marketing trends and technologies continue to become more sophisticated, it is vitally important that we invest in additional digital resources to ensure we provide our valued customers and their brands access to the highest level of digital technology and expertise available. We are confident that the addition of Alicia Ragaller as our new SEO Specialist and Michael Hopkins as an additional Web Developer will help us build amazing digital solutions and increase the overall effectiveness of campaigns. Clients can expect improved SEO performance, detailed analytic measurements and tracking of conversion success. Please join us in welcoming them to the ColinKurtis team.”
As SEO Specialist, Ragaller now manages search engine optimization and pay-per-click strategies for the agency’s clients. She works closely with account teams to integrate each client’s marketing strategies in the digital platforms to assess KPI’s (key performance indicators), provide detailed analytic measurements and track website conversions to ensure successful digital campaigns. As an experienced digital marketer, Ragaller’s skills and expertise include SEO, social media, shooting/editing short films, content creation and fluency in Spanish. She has previously worked for FatWallet and the Salvation Army. Ragaller graduated with a Bachelor of Arts degree from Southern Illinois University and is currently pursuing her Master’s degree at Northern Illinois University.
As Web Developer, Hopkins adds additional in-house development resources as the agency continues to build, maintain and improve client websites, developing new applications and interactive technologies. An experienced web developer, he previously owned his own firm and joins ColinKurtis from another agency specializing in the food industry. Hopkins holds a Bachelor of Arts degree in Marketing and Business Management from Judson University.
“2018 is off to a great start for our clients and our agency,” Kampmier added. “We are excited by the growth of our digital marketing department and can’t wait to see our customers benefit from this investment.”