(Rockford, IL – September 2009)
ColinKurtis is pleased to help introduce the new BFI Innovations, now named Nutriad. The Belgian-based feed additive company is launching a new logo and corporate identity that ColinKurtis will integrate into their new marketing campaign.
With this global corporate identity change, ColinKurtis will aid in the development of new advertising creative as well as tradeshow booth graphics and many other key marketing elements. “We value the relationship that we have built with the North American side of this company over the years”, stated Colin Kampmier, President of ColinKurtis. “Today we are thrilled and delighted to have the opportunity to assist in this large project that is critical to their global success” Kampmier said.
Nutriad’s Global Marketing Manager Ben Letor said “The time has come to put all our offerings under one umbrella. Our new logo captures our pedigree and symbolizes our commitment to delivering efficacious, natural, sustainable programs and added product offerings”, continued Letor. “The main reason for the refreshed global corporate style is to continue to show our commitment to innovation, clearer communication, and an enhanced value-added offering to the animal health and nutrition sector”, Letor said.
Strong organic growth along with targeted acquisition and investment has enabled Nutriad to become one of the industry leading specialists in the development, manufacturing and marketing of feed additives worldwide. Nutriad operates through 16 legal entities, delivers products and services to over 80 countries worldwide supported by 4 application laboratories, 3 research centers and 5 manufacturing facilities located in 3 continents.