(Rockford, IL – June 2009)
ColinKurtis Advertising was in Anaheim California for the unveiling of their newest creation, the Fibersol-2 tradeshow booth. This new 20’x30’ booth structure focuses on the Fibersol-2 product, a joint venture between Archer Daniels Midland (ADM) and Matsutani Chemical Industry Co., Ltd. (MCI) which supports the worldwide sales and marketing of food ingredient Fibersol™-2.
“Our directive is to continue to position Fibersol-2 as a leader in the food and beverage processing industry”, said Colin Kampmier, President of ColinKurtis. “Fibersol-2 is the premier fiber ingredient and it is important that the industry see this, especially during their presence at a tradeshow”, he continued. “This new booth is a big step in doing just that”, Kampmier continued. Eye-catching graphics from the advertising campaign were incorporated into the new booth, as well as elements that would make the booth feel open and inviting for show attendees.
It was necessary to design a booth that would incorporate the Fibersol-2 brand identity that we had previously developed, and allow flexibility in the design to accommodate various booth sizes that are used throughout the year. The booth will be used with maximum floor space of 20’x30’ and a minimum space of 10’ x 10’.
ColinKurtis managed all aspects of the tradeshow booth development and show services. They created labels for prototypes that would be consumed on the tradeshow floor. Another component of the show activities for Fibersol-2 was custom designed bags that contained product samples, prototypes and a handout highlighting the “day’s supply of fiber” that was in each bag. These bags were distributed to both key customers and members of the press.
Fibersol-2™ is a soluble dietary fiber ingredient that can be used in a variety of food and beverage applications as well as dietary supplements. Invented by Japan’s Matsutani Chemical Industry Co., Ltd., Fibersol-2™ has been exclusively produced by ADM since 1999.