20 Ways to Measure Marketing Effectiveness

Marketing without measuring is wasting money. Do you know much your marketing is really worth? And, how much it is costing you? Without measuring and analyzing your marketing’s effectiveness, you won’t know whether it is extremely valuable or a misguided drain of resources. Marketing supports sales, but is measured differently. Marketing affects sales, but sales alone [...]

By | 2016-09-22T18:29:36+00:00 September 22nd, 2016|Uncategorized|0 Comments

20 Reasons to Create a Strategic Marketing Plan

If you're considering developing a new one—or wondering why you should even have one—ColinKurtis highlights 20 reasons to develop a strategic marketing plan that’s customized for your company. The end of 2016 is only a few short months away, and it’s time to look to the future. What does 2017 have in store for your [...]

By | 2017-08-03T08:23:28+00:00 August 24th, 2016|Uncategorized|0 Comments

20 Ways to a Better Trade Show OR How to Make Your Trade Show Actually Pay Off

At ColinKurtis, we’re gearing up for our favorite time of year: we call it IFT for short, but its full name is the Institute of Food Technologists Annual Meeting and Food Expo. Why are we so excited? Because IFT is the largest food ingredients show in the world. It features our food ingredient clients and [...]

By | 2017-08-03T08:23:29+00:00 June 23rd, 2016|Uncategorized|0 Comments

20 Ways Better Creative Makes You a Better Brand

  At ColinKurtis, we love great creative—and great strategy. To us, they are like bread and butter, we can’t talk about one without the other. We even lined one of our walls with, “Great strategy makes sense, great creative gets noticed, both get results.” That’s why we thought we’d share our “20 Ways Better Creative [...]

By | 2017-08-03T08:23:30+00:00 May 25th, 2016|Uncategorized|0 Comments

Grow Your Business at NRA Show 2016 Chicago

This year's NRA Show is four days full of foodamentals, meeting and greeting, seeing what's new, tasting and testing. You’ll take every advantage of the opportunities to grow—trying out new equipment, learning about the latest trends, and collaborating with other pros. After all, you need to know a lot of things to run a successful business. [...]

By | 2017-08-03T08:23:31+00:00 May 3rd, 2016|Uncategorized|0 Comments

HOWDY, PARTNER!

Sure, you’ve wondered—and maybe you were afraid to ask. Do we need an agency? What could they do to help? What is it that they do, exactly? If you have ever wondered how an agency partner might truly help, we’ve got your answers. 20 Reasons to Have a Partner Agency (feel free to print this [...]

By | 2017-08-03T08:23:32+00:00 March 22nd, 2016|Uncategorized|0 Comments

INspiration-to-go at the MFS Expo

  29 million Americans have posted pics of their food and drinks on social media while dining out* 5 million consumers check into hotels every day** With numbers like these, it’s easy to see that current foodservice opportunities are endless. This year’s Midwest Foodservice Expo, three-days long and filled with hundreds of exhibits, provides the [...]

By | 2017-08-03T08:23:33+00:00 February 26th, 2016|Uncategorized|0 Comments

CHEERS TO 20 YEARS!

20 years. 2 decades. 10,512,000 minutes. No matter how you look at it, 20 years is a long time, but 20 years in business—especially in today’s shifting marketplace—is quite a feat. So, forgive us for being a bit giddy about our 20-year anniversary; we know it’s a special occasion! Our story (the short version) Back [...]

By | 2017-08-03T08:23:33+00:00 February 16th, 2016|Uncategorized|0 Comments

THANK GOODNESS (AND BY GOODNESS, WE MEAN YOU)

Thank you for the most successful year in ColinKurtis Advertising history. We had gangbuster growth in 2015, thanks to our amazing clients and the increased roles and responsibilities they have given us. As a matter of fact, we’ve grown so much that we were beginning to burst at the seams! Therefore, we’re excited to announce [...]

By | 2017-08-03T08:23:34+00:00 February 3rd, 2016|Uncategorized|0 Comments