An employee-owned private label manufacturer of beans, rice, and aluminum foil (yes you read that right) was looking to create a multi-media campaign that reinvented the image of the company in the eyes of customers, partners and employees.
Control Brand development was first in line. This created a nice consistent packaging display for all product lines. Then the creation of core material such as brochures, product sell sheets, power point templates, email signatures, and a large new website were all completed within 9 months in order to meet the May 2011 company-wide meeting. Now that all of these items have been completed, the next stage begins, which will include an aggressive outward-reaching image campaign leading up to the big private label show, PLMA, in November of 2011.